Brochure Best Practices Achd

Brochure best practices achd

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Quality brochures that clearly represent your District require some strategic planning

Before you begin designing or drafting copy, ask yourself what you want to accomplish
with this brochure. Where will it be displayed and who is the target audience? Further,
what do you want them to do after reading it? Once you’ve answered these questions,
you’re ready to start the design process

Helpful hints for writing brochure copy:
 Focus on two goals
 Streamline content to achieve one or two goals; brochures that try to cover too many topics
ultimately are confusing and unmemorable
 In most cases, brochures aim to raise District awareness and outline the services it offers
 Cover the basics
 Be sure the following information about your District is included:
 District name
 Mission statement
 Services/benefits
 Communities you serve
 “About the District” (refer to Website Best Practices document for more detail)
 Hours, directions and parking information (if operating a facility)
 Contact information
 Speak directly to your target audience
 Feel free to use “you,” “your family” and similar phrases throughout
 Be brief
 Avoid long sentences or sentences all together when bullets will suffice
 Include a call to action
 This can be as simple as calling to set up an appointment at your facility (if applicable),
visiting your District website or following your social media channels
Helpful hints for brochure layout/design:
 Identify the preferred number of folds to determine page size
 Three-panel brochures printed on 8 ½” X 11” paper are the most common, followed by four-
panel brochures printed on 8 ½” X 14”paper
 A designer can help you determine the number and type of folds (gate, book or concertina) to
use based on the amount of content you want to include
 Also consider a more simple flier – a one panel, double-sided design on 8 ½” x 11” or 5 ½” x
8 ½”
 Keep it simple
 The most effective brochures have a simple structure to help readers quickly find the
information they’re looking for
 Avoid overdoing images, graphics and text – otherwise, the brochure may appear cluttered
 Include photos and graphics
 A picture tells a thousand words – use colorful photos that depict your District’s patients or
dedicated physicians and staff
 Graphs and charts can also help to illustrate a timeline of activities and important data, such
as the number of community members served in your District or the financial impact of your
 Insist on high-quality graphics
 Clip art, grainy photographs and other amateurish images will detract from the
credibility of the brochure
 Use color judiciously
 Combining too many colors can create a look that’s unprofessional; use a palette of three to
five colors. Incorporate any themes or colors the District utilizes
 Ensure your text is legible by putting a light typeface on a dark background or vice versa
 Stick to two to three fonts
 Serif typefaces are best for headlines and section heads
 San serifs are best for copy

The most effective brochures have a simple structure to help readers quickly find the information they’re looking for Avoid overdoing images, graphics and text – otherwise, the brochure may …

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Frequently Asked Questions

What are the best practices in brochure design?

Best Practice in Brochure Design 1 Define your Target. When considering your brochure, it is important to carefully consider intended function and profile the prospective reader. 2 Define your Style. Your brochure style is defined by your target. ... 3 Ensure copywriting is accurate and effective. ... 4 Balance your Layout. ... More items...

How do i write a good brochure?

Ensure copywriting is accurate and effective Successful brochure copywriting must communicate information economically and effectively. Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times. 4. Balance your Layout

What is a brochure used for?

They are ideal for direct mail campaigns, for use in handout promotions or for instore distribution to provide specific information to clients. A well designed brochure communicates effectively and is an affordable inclusion to any advertising campaign.