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Z-fold brochure- 8.5 x 14”If your artwork bleeds (touches the edge of the paper) you must extend your artwork past the trim line to the bleed line
The bleed line is approximately .125 inch outside the trim or cut line
trim size bleed size
Z-fold brochure- 8.5 x 14” If your artwork bleeds (touches the edge of the paper) you must extend your artwork past the trim line to the bleed line. The bleed line is approximately .125 …
However, the Z-fold design folds in a zig-zag shape with the right-most panel making the cover, rather than the left-most panel. The standard size for the Z-fold brochure is 8.5” x 11”. Just like the tri-fold brochure, the Z-fold is practical for general product presentations.
The standard size for the french fold is 8.5” x 14”. Rather than having four separate pages on the inside of the brochure like other fold styles, the french fold often has one large image on the inside four panels. Therefore, it is commonly used for graphics-heavy designs, such as an invitation to a sales event or a map.
The sectioning of the Z-fold brochure design lends itself to easy, digestible reading. But in the age of social media and bite-sized information, even a single text block can be too much for a reader. So how do you ensure that people will not only open your brochure but also engage with the content?
The brochure fold affects the way the information is laid out and can have a significant impact on the brochure’s design. Numerous brochure folds can either complement a design or make your brochure a disorganized mess. Each type of fold is used for a different purpose.