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1. Display your business’s phone number on your homepage. Many businesses include their phone number on their website’s contact page. But this only makes it harder for customers to call you directly.
2. Feature click-to-call on your mobile website. Placing a phone number on your business’s homepage is a great first step. Take this optimization a step further by enabling easy mobile calls through a click-to-call button.
3. Conduct A/B testing to optimize placement and display of your business phone number. Like any element on your business’s website, the placement and appearance of your business phone number will require a little trial and error to figure out what works best.
4. Use dynamic number insertion when featuring multiple phone numbers on your website. Many businesses like to assign custom phone numbers to specific landing pages targeted to a consumer group or a marketing campaign.
5. Use structured data to improve phone number visibility. If you’ve already optimized your Google My Business listing with your current business phone number, you’ve taken a major step forward in maximizing your search-referred phone call volume.

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