X T I L E T E E Journal Of Textile Science

X t i l e t e e journal of textile science

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Science Colovic, J Textile Sci Eng 2014, 4:6
DOI: 10.4172/2165-8064.1000173
urnal of Te &
Journal of Textile Science & Engineering
ISSN: 2165-8064
Opinion Open
The Garment Manufacturers Risk Assessment – Swot Analysis
Gordana Colovic *
The College of Textile - Design, Technology and Management, Belgrade, Serbia
Introduction • Exceeding the requested date of making
Risk is defined as calculation forecast emergence of negative events • Not acquiring the quality of clothing

(hazards) that cause loss or calculation forecast emergence of positive
Tracking disorders and disturbances in production, their
events (opportunities/chances), which bring us benefits [1]

systematization and statistical methods can lead to the sizes which
Risk is a condition in which there is a possibility of negative belong to risk and can be included in the calculation. The risk may
deviations from the desired outcomes that we expect or hope will appear:
happen. In terms of business, risk is an unfulfillment of desired
• Because of placement of low bids in the market and
business objectives and it must include threats and opportunities
from the environment that can potentially contribute to the growth • In production compared to the size of the series that is produced

and development of the company, but prevent development, and thus
It is necessary to do SWOT (Strengths, Weaknesses, Opportunities
endanger the very survival of a company. The risk, in the broadest sense,
and Threats) (Figure 1) analysis in order to get marketing weapon and
is a particular danger, uncertainty, loss, or the uncertain future event
overcome all existing problems, which means to take all advantages
that may have unintended consequences. The concept of risk comprises
and eliminate weaknesses of the company. It is possible to point out
three elements on the Table 1

solutions and consequences, as well as to show how a fashion industry
Risk consequences on the planned garment production are [2]: should get better with the help of this analysis. SWOT analysis must be
• Exceeding the framework of the assessment of production summarized, specific and to analyse key questions of each company but
costs, not ad-hoc suppositions that do not point out future actions. SWOT
analysis is the method of strategic planning that enables analysis of
Item Elements Chance Time estimates and combining of internal factors with information from
Risk The perception that something might happen Possible Future external sources on the market and in business environment

Issue Probability that something happens Definite Future
Incident The consequences of what might happen Definite Past Internal estimate as well as analysis of strengths and weaknesses in
garment manufacturer refers to factors that can be controlled within the
Table 1: The concept of risk comprises elements

organisation. That concerns not only material expenses and technical-
technological equipment but the reputation of the firm and existing
brand, innovative activities of designers’ team and marketing service

External factors Internal factors
- Economics - Property While doing an internal estimate there are hindered factors such as
- Technology - Human Resources subjectivity, lack of trust, running away from reality. Weaknesses
- Political - Relationships
- Social - Internost
cannot often be overcome in a short period of time

External estimate implies those possibilities and dangers that will
have a main influence on business results of a textile firm. New fashion
- personal - personal trends, i.e. new designs that should be accepted, should also bring
experience experience new results. The problem which exists in garment industry is that we
- magazines, books - reports
- reports - seminars
analyse and follow trends that have already taken place on the fashion
- seminars, trainings manager - notes scene so while a collection is being accepted and the preparation for
- exchange of - other managers production is getting completed, a new fashion demand is here, and
knowledge between - insiders
colleagues - outsiders the old one hasn’t been accustomed to yet. External estimate deals
- Board of Directors - other sources with advantages and dangers connected with a market, technology,
- employees scientific-technological development, changes in micro and macro
- other sources
- Understand
environment, economy, ecology

- Interpret
- Decide
*Corresponding author: Gordana Colovic, The College of Textile - Design,
- Vision Technology and Management, Belgrade, Serbia, Tel: +381 62 802005; E-mail:
- Missio [email protected]
- Goals
Received November 07, 2014; Accepted November 09, 2014; Published
November 11, 2014
Citation: Colovic G (2014) The Garment Manufacturers Risk Assessment – Swot
PBS Strategy Analysis. J Textile Sci Eng 4: 173. doi:10.4172/2165-8064.1000173
Copyright: © 2014 Colovic G. This is an open-access article distributed under the
terms of the Creative Commons Attribution License, which permits unrestricted
Figure 1: Production-business system (PBS) environments. use, distribution, and reproduction in any medium, provided the original author and
source are credited

J Textile Sci Eng
ISSN: 2165-8064 JTESE, an open access journal Volume 4 • Issue 6 • 1000173
Citation: Colovic G (2014) The Garment Manufacturers Risk Assessment – Swot Analysis. J Textile Sci Eng 4: 173. doi:10.4172/2165-8064.1000173
Page 2 of 2
- Tradition in business - Very high price because of fast changes
- Futuristic design - Small series with a large number of models (three
- Good image to five articles in work order)
- Reaction to a new fashion trend - Manufacturing of only three sizes
- Quality of textile fabric and production - Bad covering of foreign market
- New ergonomic form of production model - High price of energy
- Short period of development of a model and - Condition and price rise of raw material because of
short period of duration introducing VAT
- Industrial training conducted by specialist - Short time for optimal of products
- Establishing "show room" objects
- Ecological requirements
- Consumers' wish for new designs - Import of similar articles of clothing at low prices
- Marketing of products into a new market - Competitors have lower price
- Making e-mail catalogue - Competitors have better distribution net with more
- Value of labour sales places
- Production of garments Made-to-Measure - Quick obsolesce of technology
- Promote technology transfer and knowledge - Labor market rigidities
- Cooperation with educational institutions - Lack of skilled personnel
Figure 2: The SWOT analyses for Ramax company

There comes the case when one textile firm, depending on its ability development of products and production technology get into danger
to follow fashion trend “blindly”, sees the production of the very up- and can’t “keep pace” with fashion trend although they try hard. A good
to-date design as advantage, whereas the other textile firm that has distribution net, besides placing goods on the home market, should
e.g. classical brand in clothing sees the same fashion trend and a new think of doing it on the foreign market. Because of poor economic
design as danger [1]. power and large competition on the world market there are possibilities
for many fashion companies to fail, therefore a good distribution net
Within a fashion company, paying special attention to the problems
should enable joint breakthrough for many fashion companies to the
of designing a new product, it is necessary to observe within internal
foreign market, as the only real possibility [3]

estimate first of all skills, training, attitude of marketing team, fashion
designer and technologist and then the production management References
structure of the company itself (Figure 2), current systems (CAD/ 1. Paunovic D, Colovic G (2005) The application of SWOT analysis in designing
CAM systems), relations and communications among people. In of garments. Management 37: 71-77

order to manufacture an adequate product real expenses must be 2. Colovic G (2012) Strategic management in the garment industry, Woodhead
estimated, especially textile fabrics and quality of manufacturing Publishing, India

garments, in order to lengthen a life cycle of a fashion product and not 3. McNamee PB (1985) Tools and Techniques for Strategic Management

to neglect technical-technological capacities of the firm. The rhythm
of technological development is faster than the development of human
generation (life time for technological generation is four to five years,
which is seven to eight times less than an engineer’s length of service
in clothing industry), so permanent training of production-technical
employees is necessary

Within an external estimate, when analysing possibilities and
dangers of a fashion product that should be designed and redesigned
in accordance with a fashion trend, it is necessary to study the very
situation on the market, to determine target groups and categories
of consumers. Garment manufacturers who do not invest in the
J Textile Sci Eng
ISSN: 2165-8064 JTESE, an open access journal Volume 4 • Issue 6 • 1000173

E.g. classical brand in clothing sees the same fashion trend and a new design as danger [1]. Within a fashion company, paying special attention to the problems of designing a new …

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