Us Army Marketing And Engagement

1679729375
Us army marketing and engagement

File Name: 2021 BSP CATALOG MAR.pdf

File Size: 7.61 MB

File Type: Application/pdf

Last Modified: 1 year

Status: Available

Last checked: 8 days ago!

This Document Has Been Certified by a Professional

100% customizable

Language: English

We recommend downloading this file onto your computer

Summary

03.09.21
U.S. ARMY MARKETING AND ENGAGEMENT BRIGADE
BRANDING SUPPORT
PROGRAM CATALOG
2021
INTRODUCTION TABLE OF CONTENTS
INTRODUCTION
INTRODUCTION . . . . . . . . . . . . . . . . . 2
TAGLINES . . . . . . . . . . . . . . . . . . . . . 12
SPANISH TAGLINES . . . . . . . . . . . . . . . 14
CURRENT CAMPAIGN . . . . . . . . . . . . . . 16
USAREC IMAGES . . . . . . . . . . . . . . . . . 20
USACC IMAGES . . . . . . . . . . . . . . . . . . 24
AMEDD IMAGES . . . . . . . . . . . . . . . . . 29
GENERIC IMAGES . . . . . . . . . . . . . . . . 33
STAND UP
CUT-OUTS . . . . . . . . . . . . . . . . . . . . . 40
REFERENCE . . . . . . . . . . . . . . . . . . . . 43
ARMY RECRUITING STATIONS
WINDOW CLING SOP . . . . . . . . . . . . . . 46
2021 USAMEB BSP CATALOG 2
INTRODUCTION BSP CATALOG GUIDANCE
• Enterprise Army Brand guidelines will take precedence over all branding
considerations. All requests are made using the USAMEB Branding Request Order
Form found on the USAMEB website OR provided to your BDE APA

• All USAREC custom requests (non-standard) must be routed through G-7/9 for
approval. G-7/9 will forward approved custom requests to USAMEB utilizing EMM

• Requests from USACC Battalions must be routed and approved through Brigade POC
utilizing EMM

• USACC custom requests (non-standard) must be routed through RMID for approval

RMID will forward approved custom requests to USAMEB utilizing EMM

• All orders must be submitted via EMM and routed through the appropriate channels
per local SOP. Battalions and above will utilize EMM when submitting BSP request,
Request will route through the appropriate approval channels for submission

• USAMEB is not a mass production agency. The program has been developed to
support the accessions mission with custom products. Customizing is allowed in
accordance with the Army Branding Guidelines. All BSP items will be Army Branded

It is highly recommended to use contact numbers, address, URL, etc

• This catalog depicts our common requests; it is just a general guideline to assist in the
ordering process

• Request should include as much information as possible, for example: size, mounted
or not mounted, custom text, grommets, custom graphics, how they will be employed,
contact info, mailing address, phone number, approving authority & POC email

• Customer supplied images: supply artwork in a digital format at highest resolution
possible, example: school logos, mascots. Photos need to be 300 pixels per inch (PPI)
minimum, TIFF format is best, JPG will limit size, Vector art files are preferred

• USAREC units that want to use local imagery instead of preapproved images will
provide justification on why approved images will not suffice. Any field provided
images will need to be of professional quality and high resolution and require USAREC
G7/9 approval

• B
 rigade POCs are responsible for checking content (quantity, text, & images),
obtaining appropriate approval when necessary, and maintaining accurate
allocation usage

2021 USAMEB BSP CATALOG 3
INTRODUCTION ORDERING - THE STEP BY STEP PROCESS
Vector files are preferred

.ai .eps .svg
Is a custom logo
Determine required?
product Do you have authorization to
required. use? Do you have the
artwork?
Determine if
localization text is
Determine required

size. Custom phone number,
address, etc

Determine any
Determine quantity. additional
requirements

Grommets, windcuts, etc

Select image. Construct your order
If custom image is
requested, do you have the with information from steps
resolution necessary? 1-8

Select tagline. Review and submit
Tagline must match the
selected image. your request

Zoom in on this image to see the
difference between good and bad
image quality

The quality of the image is determined by the size and resolution among
other factors. A high quality image is essential for proper enlargement

JPEG, TIF, PSD formats are all acceptable file types but an internal review
will be done to determine if the image can be successfully used

Images found in the USAREC EMM Catalog can be used for BSP items using the EMM reference number

2021 USAMEB BSP CATALOG 4
INTRODUCTION PRODUCT INFORMATION
BANNERS
- Available in solid vinyl material and mesh which has small holes in
2’X8’ the material to allow wind to travel through (great for outdoors)

- Can be ordered in various sizes (most common: 2’x8’ & 3’x6’) with
a maximum width of 59”. Greater widths are possible but will result
in a welded product with a seam in the material. Due to welding
3’X6’ equipment limitations we are only able to produce banners no
larger than 144” (12’) x 180” (15’) or if needed, we can produce
a ONE (1) piece banner 59”w (4’11”) x 300” (25’) l. If you have
questions please contact the Branding Support Program Manager

- Outdoor vinyl banners may require windcuts

- Consider how item will be displayed (hanging, tacked on wall, etc)
to determine if grommets are needed. Grommets are placed every
2’ -3‘ unless requested otherwise

- Custom sizes are available
3’X6’ MURALS
- Murals are laminated paper prints larger than 24”x36”

- Request mounted on hard material or on foam material, or
unmounted laminated prints

- Various sizes - most common 4’x6’

- Laminated murals allow for rolling and easy transport

4’X6’
- Typically used at job fairs or hung on wall of schools, example
would be in JROTC/ROTC classroom

- If mounting hardware is requested please specify in remarks
section of order form. Please include the type of display and wall

- Note that in some instances your facility managers can accomplish
this

- Custom sizes are available
24”X36” POSTERS
16”X24” - Posters are laminated paper prints 24”x36” or smaller

- Request mounted on hard material or on foam material, or
unmounted laminated prints

- Various sizes - most common 16“x24” & 24“x36”

- Typically used in high school guidance offices, COI business, local
supportive businesses chamber of commerce, etc

- Custom sizes are available
2021 USAMEB BSP CATALOG 5
INTRODUCTION PRODUCT INFORMATION
FENCE POST SIGNS
- Sign printed on aluminum with holes in top and bottom for mounting

- Various sizes - most common 18”w x 20”h

- Typically used in rural areas, farms, wagons, tractors, etc

- Custom sizes are available
YARD SIGNS
- Sign printed on corrugated plastic and mounted on metal legs

- Standard size is 18”h x 24”w

- Typically used outside high schools, colleges, COI business or home, local
supportive businesses, chamber of commerce, etc

- Custom sizes are available
MAGNETIC SIGNS
- Printed on magnetic material

- Various sizes - most common 11”h x 18”w

- Typically used on ROTC vehicles or Recruiter vehicles

- Suggest removing if traveling faster than 55 MPH or when cleaning vehicle

- Custom sizes are available
CLINGS
- Solid static clings are non-perforated and easily removable

- Perforated clings are a more permanent installation although still removable

These have adhesive on the back that sticks to the outside of windows

- Reverse print static clings mount on the inside of the window and are outward
facing

- Various sizes - most common 11”h X 18”w. Size can be customized to fit your
window

- Typically used at the entrances at high schools, colleges, COI businesses, vehicle
windows and chamber of commerce facilities

- Custom sizes are available
STICKERS
- Can be printed on calendered vinyl or “fathead” material. Calendared vinyl has
a more aggressive adhesive than the fathead material which is easily removed

Specify which material you need

- Standard size is 18”x24” although custom sizes can be ordered

- Custom sizes are available
2021 USAMEB BSP CATALOG 6
INTRODUCTION PRODUCT INFORMATION
SANDWICH SIGNS
- Frame made of aluminum with image on hard plastic material insert

- Size: image panel - 23.5”x35.5”.... system - 24”x40”

- Specify if complete system is needed or just replacement panels. If
replacement panels are for an older system that is a different size, specify size
of image panels needed

- System is reversible; images can be put on both sides of panels

- Typically used outside of a Recruiting Station or during table setups

PULL UP BANNERS
- Pull up banner systems come in three sizes

Large size: 33”x88” - system can be single or double sided

Medium size: 15.75“ x 34.25” - system can only be single sided

Small size: 11.625“ x 18.875” - system can only be single sided

- Specify if you are requesting replacement panels for an old system & include
the system measurements for replacement panels

- Pull Up Banner Systems are best used for events and short term display indoors
or outdoors

STAND UP CUT-OUTS
- Size: Male height around 6’. Female height around 5’6”

- Images are directly printed on foam material and cut out to shape

- A base support is attached to the back to give it the ability to stand on its own

- Cut-Outs are best used for events and Recruiting Stations indoors

- Custom sizes are available
SPECIALTY ITEMS
- Custom items are available through the BSP including items like artwork for
vehicle wraps

- Please contact us with your special request. Our designers can work with you
on custom creations

- Be prepared with information regarding your order like photos of your vehicle
with make and model or specific details of the item you would like designed

2021 USAMEB BSP CATALOG 7
INTRODUCTION LOGO USAGE
100% 80/50% 80% 50% SCHOOL LOGOS
Due to branding standards every piece produced MUST have the Army brand. All other
logos are optional

The Army brand is always the largest logo placed on the piece while all secondary and
tertiary logos will be a smaller percentage of the Army brand’s size. When the brand and
one other logo are used, the secondary logo will be 80% of the size of the brand. When
the brand and two or more logos are used, the secondary and tertiary logos will be 50%
of the size of the brand. Please make reference to the above illustration for an example

If a school logo is requested, please send a vector file format. A vector file can be any of
the following file formats: an .ai file, a pdf saved from an .ai file, or an .eps file. We must
have permission from the school on file in order to use the logo. Please keep in mind that
if you provide a low resolution jpg it may not be able to be used

NOTE: If you choose to include either the Army ROTC or AMEDD logo, the standard web-
address “goarmy.com” will be changed to the matching URL:
ROTC - goarmy.com/rotc AMEDD - recruiting.army.mil/mrb
The Social Media lockup (below) can be included on graphics upon request

2021 USAMEB BSP CATALOG 8
INTRODUCTION LOCALIZATION
Localization text is available for every piece in the catalog. Below is an example of the
type of information you can include:
Please make sure that all localization text has
been proofed before submitting your order

Check all phone numbers and addresses (web
and street). If your web-address works without
the www. on it, please refrain from including it
in your custom text

To the right is an example of a customized pull
up banner including the ROTC logo, the school
logo, and custom text

2021 USAMEB BSP CATALOG 9
INTRODUCTION SAMPLE IMAGE CROPS
When selecting images, you need to consider the final format of the product you are
ordering. Some images will crop better to different sizes than others. Extreme formats
like 2’x8’ are much more difficult to accommodate on most images. The focus of the
image can be lost with a crop size and format that doesn’t work well for that particular
image

Original image 2’x8’ portrait
3’x6’ landscape 2’x8’ landscape
2:3 ratio landscape 2:3 ratio portrait
The examples above demonstrate that this image works in most landscape formats but
loses the focus in portrait formats. Try to select images that will work well for your needs

If you select an image that doesn’t work in the requested format, our designers can
suggest a similar replacement image that will work

2021 USAMEB BSP CATALOG 10
INTRODUCTION SAMPLE IMAGE CROPS
This is an example of an image that works well in multiple crops and formats

Crops on images can also depend on taglines, logos and custom text

Original image Sandwich Sign
2’x8’ portrait 3’x6’ portrait Pull Up Banner
2’x8’ landscape
3’x6’ landscape
2:3 ratio portrait
2:3 ratio landscape
2021 USAMEB BSP CATALOG 11
TAGLINES TAGLINES
T1 SOLDIER’S CREED* T22 PREPARE FOR TOMORROW'S CHALLENGES
TODAY

T2 ARMY VALUES* T23 A LEGACY OF SERVICE.*
T3 WARRIOR ETHOS* T24 A SHARED SENSE OF PURPOSE

T4 CADET CREED T25 GIVE BACK ON A GLOBAL LEVEL.*
T5 NCO CREED T26 SERVE WITH HONOR. LIVE WITH PURPOSE

T6 JOIN THE TEAM THAT MAKES A T27 PURSUE YOUR PASSION. SERVE YOUR
DIFFERENCE.* COUNTRY

T7 TEAM ARMY. T28 NATIONAL CHAMPS SINCE 1775.*
T8 STAND FIRM. STAND BRAVE. STAND WITH T29 THE U.S. ARMY - BREAKING BARRIERS FOR
THE ARMY TEAM. WOMEN FOR NEARLY A CENTURY

T9 STEP FORWARD AND MAKE A DIFFERENCE. T30 GAIN AN EDGE IN A COMPETITIVE WORLD

T10 THE TOUGHEST MISSIONS. BEST TRAINED T31 YOUR SKILLS. YOUR INTERESTS. YOUR
SOLDIERS.* FUTURE.
T11 GIVE YOUR CAREER A SHOT OF T32 SEEK A REWARDING CAREER.*
ADRENALINE.*
T12 WE DON’T CALL FOR REINFORCEMENTS. T33 JUMP START YOUR CAREER.
WE MAKE THEM.*
T13 AN EXPERIENCE OF A LIFETIME.* T34 TRAIN HERE. SUCCEED ANYWHERE.*
T14 EARN THE TABS OF THE ARMY’S ELITE.* T35 TRY CLIMBING OUR CORPORATE LADDER

T15 CAN YOU MAKE THE CUT?* T36 FOR OUR CYBER WARRIORS THIS IS THEIR
BATTLEFIELD.*
T16 DO YOU HAVE WHAT IT TAKES? T37 ADVANCE YOUR TECH SKILLS

T17 ARE YOU ONE OF US? T38 TEAMWORK, TECHNOLOGY, EXPERTISE

T18 EXPECT MORE OF YOURSELF. T39 A LEADER IN TECHNOLOGY

T19 SOMETIMES THE TOUGHEST TESTS ARE T40 SCIENCE, TECHNOLOGY, ENGINEERING,
THE ONES YOU GIVE YOURSELF.* MATH.
T20 DEFY EXPECTATIONS. T41 TAKE YOUR TECH SKILLS TO THE NEXT
LEVEL

T21 DEFY EXPECTATIONS... EVEN YOUR OWN.* T42 GET HIGH-TECH TRAINING IN HIGH-
DEMAND CAREERS

2021 USAMEB BSP CATALOG 12

PROGRAM CATALOG 2021 03.09.21 U.S. ARMY MARKETING AND ENGAGEMENT BRIGADE. INTRODUCTION 2021 USAMEB BSP CATALOG 2 All BSP items will be Army Branded. It …

Download Now

Documemt Updated

Popular Download

Frequently Asked Questions

What does the army marketing and engagement brigade do?

U.S. ARMY MARKETING AND ENGAGEMENT BRIGADE “The U.S. Army Marketing & Engagement Brigade influences the American People to join the Army by enhancing and conducting recruiting operations through direct engagements and demonstrating elite Army skills and exhibits, IOT achieve the Army’s recruiting mission.

Why advertise with army recruitment agency?

To engage precisely the right talent for the U.S. Army by executing best-in-class marketing and advertising programs. Achieving the recruiting mission is our #1 priority. We identify, nurture, and deliver prioritized leads to our accession partners. We are a trusting, collaborative, and agile team and our insights are derived from data.

How many customers does the army marketing distribution center support?

The Marketing Distribution Center supports approximately 6,000 customers, including Army Marketing Research Group, Army Recruiting Command, Cadet Command and the Army Reserve The center uses an online e-commerce system that allows customers to order from a varied selection of items and recruiting materials.

What is the purpose of the recruiting support brigade?

The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. On July 1, 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade.