Us Army Marketing And Engagement
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File Name: 2021 BSP CATALOG MAR.pdf
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03.09.21U.S. ARMY MARKETING AND ENGAGEMENT BRIGADEBRANDING SUPPORTPROGRAM CATALOG2021 INTRODUCTION TABLE OF CONTENTS INTRODUCTION INTRODUCTION . . . . . . . . . . . . . . . . . 2 TAGLINES . . . . . . . . . . . . . . . . . . . . . 12 SPANISH TAGLINES . . . . . . . . . . . . . . . 14 CURRENT CAMPAIGN . . . . . . . . . . . . . . 16 USAREC IMAGES . . . . . . . . . . . . . . . . . 20 USACC IMAGES . . . . . . . . . . . . . . . . . . 24 AMEDD IMAGES . . . . . . . . . . . . . . . . . 29 GENERIC IMAGES . . . . . . . . . . . . . . . . 33 STAND UP CUT-OUTS . . . . . . . . . . . . . . . . . . . . . 40 REFERENCE . . . . . . . . . . . . . . . . . . . . 43 ARMY RECRUITING STATIONS WINDOW CLING SOP . . . . . . . . . . . . . . 46 2021 USAMEB BSP CATALOG 2 INTRODUCTION BSP CATALOG GUIDANCE • Enterprise Army Brand guidelines will take precedence over all branding considerations. All requests are made using the USAMEB Branding Request Order Form found on the USAMEB website OR provided to your BDE APA
• All USAREC custom requests (non-standard) must be routed through G-7/9 for approval. G-7/9 will forward approved custom requests to USAMEB utilizing EMM
• Requests from USACC Battalions must be routed and approved through Brigade POC utilizing EMM
• USACC custom requests (non-standard) must be routed through RMID for approval
RMID will forward approved custom requests to USAMEB utilizing EMM
• All orders must be submitted via EMM and routed through the appropriate channels per local SOP. Battalions and above will utilize EMM when submitting BSP request, Request will route through the appropriate approval channels for submission
• USAMEB is not a mass production agency. The program has been developed to support the accessions mission with custom products. Customizing is allowed in accordance with the Army Branding Guidelines. All BSP items will be Army Branded
It is highly recommended to use contact numbers, address, URL, etc
• This catalog depicts our common requests; it is just a general guideline to assist in the ordering process
• Request should include as much information as possible, for example: size, mounted or not mounted, custom text, grommets, custom graphics, how they will be employed, contact info, mailing address, phone number, approving authority & POC email
• Customer supplied images: supply artwork in a digital format at highest resolution possible, example: school logos, mascots. Photos need to be 300 pixels per inch (PPI) minimum, TIFF format is best, JPG will limit size, Vector art files are preferred
• USAREC units that want to use local imagery instead of preapproved images will provide justification on why approved images will not suffice. Any field provided images will need to be of professional quality and high resolution and require USAREC G7/9 approval
• B rigade POCs are responsible for checking content (quantity, text, & images), obtaining appropriate approval when necessary, and maintaining accurate allocation usage
2021 USAMEB BSP CATALOG 3 INTRODUCTION ORDERING - THE STEP BY STEP PROCESS Vector files are preferred
.ai .eps .svg Is a custom logo Determine required? product Do you have authorization to required. use? Do you have the artwork? Determine if localization text is Determine required
size. Custom phone number, address, etc
Determine any Determine quantity. additional requirements
Grommets, windcuts, etc
Select image. Construct your order If custom image is requested, do you have the with information from steps resolution necessary? 1-8
Select tagline. Review and submit Tagline must match the selected image. your request
Zoom in on this image to see the difference between good and bad image quality
The quality of the image is determined by the size and resolution among other factors. A high quality image is essential for proper enlargement
JPEG, TIF, PSD formats are all acceptable file types but an internal review will be done to determine if the image can be successfully used
Images found in the USAREC EMM Catalog can be used for BSP items using the EMM reference number
2021 USAMEB BSP CATALOG 4 INTRODUCTION PRODUCT INFORMATION BANNERS - Available in solid vinyl material and mesh which has small holes in 2’X8’ the material to allow wind to travel through (great for outdoors)
- Can be ordered in various sizes (most common: 2’x8’ & 3’x6’) with a maximum width of 59”. Greater widths are possible but will result in a welded product with a seam in the material. Due to welding 3’X6’ equipment limitations we are only able to produce banners no larger than 144” (12’) x 180” (15’) or if needed, we can produce a ONE (1) piece banner 59”w (4’11”) x 300” (25’) l. If you have questions please contact the Branding Support Program Manager
- Outdoor vinyl banners may require windcuts
- Consider how item will be displayed (hanging, tacked on wall, etc) to determine if grommets are needed. Grommets are placed every 2’ -3‘ unless requested otherwise
- Custom sizes are available 3’X6’ MURALS - Murals are laminated paper prints larger than 24”x36”
- Request mounted on hard material or on foam material, or unmounted laminated prints
- Various sizes - most common 4’x6’
- Laminated murals allow for rolling and easy transport
4’X6’ - Typically used at job fairs or hung on wall of schools, example would be in JROTC/ROTC classroom
- If mounting hardware is requested please specify in remarks section of order form. Please include the type of display and wall
- Note that in some instances your facility managers can accomplish this
- Custom sizes are available 24”X36” POSTERS 16”X24” - Posters are laminated paper prints 24”x36” or smaller
- Request mounted on hard material or on foam material, or unmounted laminated prints
- Various sizes - most common 16“x24” & 24“x36”
- Typically used in high school guidance offices, COI business, local supportive businesses chamber of commerce, etc
- Custom sizes are available 2021 USAMEB BSP CATALOG 5 INTRODUCTION PRODUCT INFORMATION FENCE POST SIGNS - Sign printed on aluminum with holes in top and bottom for mounting
- Various sizes - most common 18”w x 20”h
- Typically used in rural areas, farms, wagons, tractors, etc
- Custom sizes are available YARD SIGNS - Sign printed on corrugated plastic and mounted on metal legs
- Standard size is 18”h x 24”w
- Typically used outside high schools, colleges, COI business or home, local supportive businesses, chamber of commerce, etc
- Custom sizes are available MAGNETIC SIGNS - Printed on magnetic material
- Various sizes - most common 11”h x 18”w
- Typically used on ROTC vehicles or Recruiter vehicles
- Suggest removing if traveling faster than 55 MPH or when cleaning vehicle
- Custom sizes are available CLINGS - Solid static clings are non-perforated and easily removable
- Perforated clings are a more permanent installation although still removable
These have adhesive on the back that sticks to the outside of windows
- Reverse print static clings mount on the inside of the window and are outward facing
- Various sizes - most common 11”h X 18”w. Size can be customized to fit your window
- Typically used at the entrances at high schools, colleges, COI businesses, vehicle windows and chamber of commerce facilities
- Custom sizes are available STICKERS - Can be printed on calendered vinyl or “fathead” material. Calendared vinyl has a more aggressive adhesive than the fathead material which is easily removed
Specify which material you need
- Standard size is 18”x24” although custom sizes can be ordered
- Custom sizes are available 2021 USAMEB BSP CATALOG 6 INTRODUCTION PRODUCT INFORMATION SANDWICH SIGNS - Frame made of aluminum with image on hard plastic material insert
- Size: image panel - 23.5”x35.5”.... system - 24”x40”
- Specify if complete system is needed or just replacement panels. If replacement panels are for an older system that is a different size, specify size of image panels needed
- System is reversible; images can be put on both sides of panels
- Typically used outside of a Recruiting Station or during table setups
PULL UP BANNERS - Pull up banner systems come in three sizes
Large size: 33”x88” - system can be single or double sided
Medium size: 15.75“ x 34.25” - system can only be single sided
Small size: 11.625“ x 18.875” - system can only be single sided
- Specify if you are requesting replacement panels for an old system & include the system measurements for replacement panels
- Pull Up Banner Systems are best used for events and short term display indoors or outdoors
STAND UP CUT-OUTS - Size: Male height around 6’. Female height around 5’6”
- Images are directly printed on foam material and cut out to shape
- A base support is attached to the back to give it the ability to stand on its own
- Cut-Outs are best used for events and Recruiting Stations indoors
- Custom sizes are available SPECIALTY ITEMS - Custom items are available through the BSP including items like artwork for vehicle wraps
- Please contact us with your special request. Our designers can work with you on custom creations
- Be prepared with information regarding your order like photos of your vehicle with make and model or specific details of the item you would like designed
2021 USAMEB BSP CATALOG 7 INTRODUCTION LOGO USAGE 100% 80/50% 80% 50% SCHOOL LOGOS Due to branding standards every piece produced MUST have the Army brand. All other logos are optional
The Army brand is always the largest logo placed on the piece while all secondary and tertiary logos will be a smaller percentage of the Army brand’s size. When the brand and one other logo are used, the secondary logo will be 80% of the size of the brand. When the brand and two or more logos are used, the secondary and tertiary logos will be 50% of the size of the brand. Please make reference to the above illustration for an example
If a school logo is requested, please send a vector file format. A vector file can be any of the following file formats: an .ai file, a pdf saved from an .ai file, or an .eps file. We must have permission from the school on file in order to use the logo. Please keep in mind that if you provide a low resolution jpg it may not be able to be used
NOTE: If you choose to include either the Army ROTC or AMEDD logo, the standard web- address “goarmy.com” will be changed to the matching URL: ROTC - goarmy.com/rotc AMEDD - recruiting.army.mil/mrb The Social Media lockup (below) can be included on graphics upon request
2021 USAMEB BSP CATALOG 8 INTRODUCTION LOCALIZATION Localization text is available for every piece in the catalog. Below is an example of the type of information you can include: Please make sure that all localization text has been proofed before submitting your order
Check all phone numbers and addresses (web and street). If your web-address works without the www. on it, please refrain from including it in your custom text
To the right is an example of a customized pull up banner including the ROTC logo, the school logo, and custom text
2021 USAMEB BSP CATALOG 9 INTRODUCTION SAMPLE IMAGE CROPS When selecting images, you need to consider the final format of the product you are ordering. Some images will crop better to different sizes than others. Extreme formats like 2’x8’ are much more difficult to accommodate on most images. The focus of the image can be lost with a crop size and format that doesn’t work well for that particular image
Original image 2’x8’ portrait 3’x6’ landscape 2’x8’ landscape 2:3 ratio landscape 2:3 ratio portrait The examples above demonstrate that this image works in most landscape formats but loses the focus in portrait formats. Try to select images that will work well for your needs
If you select an image that doesn’t work in the requested format, our designers can suggest a similar replacement image that will work
2021 USAMEB BSP CATALOG 10 INTRODUCTION SAMPLE IMAGE CROPS This is an example of an image that works well in multiple crops and formats
Crops on images can also depend on taglines, logos and custom text
Original image Sandwich Sign 2’x8’ portrait 3’x6’ portrait Pull Up Banner 2’x8’ landscape 3’x6’ landscape 2:3 ratio portrait 2:3 ratio landscape 2021 USAMEB BSP CATALOG 11 TAGLINES TAGLINEST1 SOLDIER’S CREED* T22 PREPARE FOR TOMORROW'S CHALLENGES TODAY
T2 ARMY VALUES* T23 A LEGACY OF SERVICE.*T3 WARRIOR ETHOS* T24 A SHARED SENSE OF PURPOSE
T4 CADET CREED T25 GIVE BACK ON A GLOBAL LEVEL.*T5 NCO CREED T26 SERVE WITH HONOR. LIVE WITH PURPOSE
T6 JOIN THE TEAM THAT MAKES A T27 PURSUE YOUR PASSION. SERVE YOUR DIFFERENCE.* COUNTRY
T7 TEAM ARMY. T28 NATIONAL CHAMPS SINCE 1775.*T8 STAND FIRM. STAND BRAVE. STAND WITH T29 THE U.S. ARMY - BREAKING BARRIERS FOR THE ARMY TEAM. WOMEN FOR NEARLY A CENTURY
T9 STEP FORWARD AND MAKE A DIFFERENCE. T30 GAIN AN EDGE IN A COMPETITIVE WORLD
T10 THE TOUGHEST MISSIONS. BEST TRAINED T31 YOUR SKILLS. YOUR INTERESTS. YOUR SOLDIERS.* FUTURE.T11 GIVE YOUR CAREER A SHOT OF T32 SEEK A REWARDING CAREER.* ADRENALINE.*T12 WE DON’T CALL FOR REINFORCEMENTS. T33 JUMP START YOUR CAREER. WE MAKE THEM.*T13 AN EXPERIENCE OF A LIFETIME.* T34 TRAIN HERE. SUCCEED ANYWHERE.*T14 EARN THE TABS OF THE ARMY’S ELITE.* T35 TRY CLIMBING OUR CORPORATE LADDER
T15 CAN YOU MAKE THE CUT?* T36 FOR OUR CYBER WARRIORS THIS IS THEIR BATTLEFIELD.*T16 DO YOU HAVE WHAT IT TAKES? T37 ADVANCE YOUR TECH SKILLS
T17 ARE YOU ONE OF US? T38 TEAMWORK, TECHNOLOGY, EXPERTISE
T18 EXPECT MORE OF YOURSELF. T39 A LEADER IN TECHNOLOGY
T19 SOMETIMES THE TOUGHEST TESTS ARE T40 SCIENCE, TECHNOLOGY, ENGINEERING, THE ONES YOU GIVE YOURSELF.* MATH.T20 DEFY EXPECTATIONS. T41 TAKE YOUR TECH SKILLS TO THE NEXT LEVEL
T21 DEFY EXPECTATIONS... EVEN YOUR OWN.* T42 GET HIGH-TECH TRAINING IN HIGH- DEMAND CAREERS
2021 USAMEB BSP CATALOG 12
PROGRAM CATALOG 2021 03.09.21 U.S. ARMY MARKETING AND ENGAGEMENT BRIGADE. INTRODUCTION 2021 USAMEB BSP CATALOG 2 All BSP items will be Army Branded. It …
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Frequently Asked Questions
What does the army marketing and engagement brigade do?
U.S. ARMY MARKETING AND ENGAGEMENT BRIGADE “The U.S. Army Marketing & Engagement Brigade influences the American People to join the Army by enhancing and conducting recruiting operations through direct engagements and demonstrating elite Army skills and exhibits, IOT achieve the Army’s recruiting mission.
Why advertise with army recruitment agency?
To engage precisely the right talent for the U.S. Army by executing best-in-class marketing and advertising programs. Achieving the recruiting mission is our #1 priority. We identify, nurture, and deliver prioritized leads to our accession partners. We are a trusting, collaborative, and agile team and our insights are derived from data.
How many customers does the army marketing distribution center support?
The Marketing Distribution Center supports approximately 6,000 customers, including Army Marketing Research Group, Army Recruiting Command, Cadet Command and the Army Reserve The center uses an online e-commerce system that allows customers to order from a varied selection of items and recruiting materials.
What is the purpose of the recruiting support brigade?
The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. On July 1, 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade.