Three Fold Brochure University Of Wisconsinoshkosh

Three fold brochure university of wisconsinoshkosh

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*Constructing 3-Fol d Brochure s
Using Microsoft Word
Prim ary s t ep s f or creati on:
a.) Use columns (setting margins for correct width)
b.) Use textboxes for text positioning
c.) Need 2 pages to create the brochure (not separate documents)
D et ermi ni ng L ayo ut P o siti on (before creation)
Before opening Word, you should figure out how you want the “panels” of your brochure to be viewed. There are
typically two types of folds commonly used in tri-fold (3-fold) brochures: The Z (or accordion) fold and the barrel
(or roll) fold. As the name indicates, with a Z-fold, the paper is folded in alternating directions, which is good if you
want to present your information in sequential fashion. The barrel fold is much like you folding a letter before
putting it in an envelope (the second fold wraps around the first one; see diagram below). It helps to take a scrap
piece of paper and fold it the way you want your brochure to appear (use numbers and do a quick print). You may
be surprised to see the backside of the brochure has the front cover

Settin g up t h e P ag e
a.) Open a blank new document (file  new blank document) in Word
b.) Give your document a name (SAVE AS) and save it to a remote location (not desktop)
c.) Create 2 pages within the document (Insert  break  page break); notice a new page shows up
d.) Setting “Margins” to create the fold/text positioning (format document)
1.) All margins set to .5” (1/2 inch) for top, bottom, left, and right); gutter is not important
2.) Next, choose “page setup” (below margins) and choose paper size US letter
e.) Change standard view to landscape (file  page setup) and choose orientation
f.) Next, Format Columns to change column dimensions (3 columns with nearly equal widths)
1.) Go to (format  columns) and change the number of columns to “3”
2.) Turn off the “equal column width” (should be checked already, just deselect it)
3.) Set 1 st and 3 rd columns to 3.17” and middle column (#2) to about 3.67” (approx. 11” total width)
4.) NOTE: spacing should be at 0” as we will use a different technique for this

**U si ng “t ab s” i nst ead of colu mn s:
It’s possible to use tabs when creating your brochure layout. In that case, you need to use
the “ruler” (view  ruler). Make sure your cursor is blinking on the first page and the
arrow is pointed “up.” Now you are ready to set up the markers for the folds. Make sure
that the page setup has been transferred to landscape. Set tabs with the ruler to approx

3.17” and another at the 6.84” mark (the last one we can leave alone as it will be created
automatically after the second tab is done. Make sure the tabs are set on the 2nd page

You can also set up tabs by going to (Format  tabs) on the menu toolbar

g.) Now, we need to setup page boundaries to highlight our folds and help us determine our textbox positioning
1.) Go to (Word  Preferences  Text Boundaries (and select it, then choose “OK”) (notice lines on pages)
Usi ng T extb ox es f o r P o siti oni ng T ext
When typing text in the 3-fold brochure format, use “textboxes” as a way to
keep text aligned and positioned in accordance to the folds and text boundaries

To create a textbox, you can do one of two methods:
a.) Go to (Insert  textbox)
b.) Or, bring up your drawing toolbar (View  toolbars  drawing) and select
this icon to create a textbox (much easier)
How do you eliminate lines around a textbox?
Highlight your textbox and go to the “drawing toolbar” (located near the right side of the document). Next, choose
the icon that looks like and choose (“NO LINE”). The lines around the textbox will disappear

Ins erti ng Im ag es in y ou r B ro ch ure ( wh et h er Cli p art o r f rom p erso n al f il e)
Inserting images within your documents (especially brochures) is a way to generate creativity that invites readers to
“want” to read your work. Graphics, however, should be applied accordingly and should not be overused. To insert
a graphic from clipart or a personal file go to:
a.) (Insert  Picture  clipart or from file)
b.) Clipart (doesn’t have to be cited) Personal file (if image is not owned by you) (must be cited)
1.) Cited??? This is basically citing the sources as to where the picture/image came from. This should be done for
all pictures not exclusively owned by you

2.) Also, if the picture is taken from a governmental (GOV) website it needs to be cited

3.) Citations should be included next to or below the picture you are using in your brochure/document

c.) Positioning Graphic (moving the graphic/image to any part of the document)
1.) Double click on the graphic/image (a dialogue box appears)
2.) Choose “layout” and select “TIGHT” (middle icon) and click “OK”  this allows you to move it anywhere
on the page (notice that the handles on the picture change from “black” to white or clear)

d.) Giving your picture a “transparent” background
1.) Typically, pictures inserted into Word will have a white background
that tends to overshadow text or make the picture too big for a certain
position in your document

2.) To make the background transparent we need to bring up the picture
toolbar (View  toolbars  picture) (note: make sure picture is
selected first)
3.) Next, click on this icon and use the cursor (which now turns to a different shape) to brush over
the picture you want to be transparent

e.) How to bring your image/graphic to the front or back of your text (after it’s inserted into your document or brochure)
1.) Make sure your drawing toolbar is up (view  toolbars  drawing)
2.) Select your picture and go to the 1st icon on the drawing toolbar
3.) Next, select “arrange” under the icon arrow bring to front or back
(NOTE: to “rotate or flip” image use the same toolbar and icon and chose
rotate or flip)
Pri ntin g yo u r B ro chu re
When printing your brochure in the MAC labs, you need to make sure that it will print properly given your unique
3-Fold formatting. My suggestion is, after creating your margins and text boundaries, put numbers in each of the
sections and do a quick print to view the positioning of each column. However, you need to know how to print the
3-Fold brochure correctly

1.) Open up your print dialogue box (File  Print) and change “Copies and Pages” to LAYOUT
2.) Once layout is chosen, we need to establish the two-sided method to printing

Click on the option “Short-edge binding.” This will ensure that the
Page prints side to side, not top to bottom (which is normally how we

Be surprised to see the backside of the brochure has the front cover. Setting up the Page a.) Open a blank new document (file new blank document) in Word b.) Give your document a name (SAVE AS) and save it to a remote location (not desktop) c.) Create 2 pages within the document (Insert break page break); notice a new page shows up d.)

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