Marketing With Firm Brochures General Information Brochures

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Marketing with firm brochures general information brochures

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Summary

Marketing with Firm Brochures
You may choose to create a firm brochure for marketing your legal services. Though you can
print your brochure on your office printer, the quality will not be the same as done professionally. Your
name, address, telephone number, fax number, website address, and e-mail address should be on the
first page, with a small map of your office location. Any related information concerning parking or public
transportation routes should also be included

General Information Brochures
You may wish to provide a general information brochure to prospective clients. Examples of
topics that may be covered include:
✓ Education and Experience
✓ Areas of Practice
✓ Consultations
✓ How to Make an Appointment
New Client Brochures
A brochure for new clients is also an easy method to communicate various information about
your practice to the new client. While these topics are suggested, the case and your level of
representation are important factors to consider when deciding what to include:
✓ Business Hours
✓ Appointments
✓ Contact Names and Numbers
✓ How We Will Communicate With You
✓ When You Have an Urgent Question or Concern
✓ How to Send Us Information
✓ Telephone Calls
✓ Voicemail
✓ Accounts
✓ Who Will Serve as Your Legal Team and What are Their Individual Roles (Attorney,
Paralegal/legal Assistant)
✓ What is the Roadmap of Your Divorce (or Personal Injury Case, etc.)
✓ Transferring Your File
✓ Confidentiality
PROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 1
Billing and Financial Policies Brochures
Another brochure helpful for both you and your clients contains billing information and financial
policies of your firm. These topics are suggested for a litigation or family law practice and may be
changed accordingly for other practice areas:
✓ Areas of Practice
✓ Fees
✓ Experts
✓ Disbursements
✓ Retainer
✓ Cost of Legal Services
✓ Accounts
✓ Interest
✓ Progress of Your Case
✓ Ending our Work for You
✓ Level of Conflict
IMPORTANT NOTICES
This material is provided for informational purposes only and does not establish, report, or create the
standard of care for attorneys in Oregon, nor does it represent a complete analysis of the topics

Readers should conduct their own appropriate legal research. The information presented does not
represent legal advice. This information may not be republished, sold, or used in any other form without
the written consent of the Oregon State Bar Professional Liability Fund except that permission is
granted for Oregon lawyers to use and modify these materials for their own practices. © 2017 OSB
Professional Liability Fund

PROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 2

PROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 1 . Marketing with Firm Brochures. You may choose to create a firm brochure for marketing your …

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