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Marketing with Firm Brochures You may choose to create a firm brochure for marketing your legal services. Though you canprint your brochure on your office printer, the quality will not be the same as done professionally. Yourname, address, telephone number, fax number, website address, and e-mail address should be on thefirst page, with a small map of your office location. Any related information concerning parking or publictransportation routes should also be included
General Information Brochures You may wish to provide a general information brochure to prospective clients. Examples oftopics that may be covered include: ✓ Education and Experience ✓ Areas of Practice ✓ Consultations ✓ How to Make an Appointment New Client Brochures A brochure for new clients is also an easy method to communicate various information aboutyour practice to the new client. While these topics are suggested, the case and your level ofrepresentation are important factors to consider when deciding what to include: ✓ Business Hours ✓ Appointments ✓ Contact Names and Numbers ✓ How We Will Communicate With You ✓ When You Have an Urgent Question or Concern ✓ How to Send Us Information ✓ Telephone Calls ✓ Voicemail ✓ Accounts ✓ Who Will Serve as Your Legal Team and What are Their Individual Roles (Attorney, Paralegal/legal Assistant) ✓ What is the Roadmap of Your Divorce (or Personal Injury Case, etc.) ✓ Transferring Your File ✓ ConfidentialityPROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 1 Billing and Financial Policies Brochures Another brochure helpful for both you and your clients contains billing information and financialpolicies of your firm. These topics are suggested for a litigation or family law practice and may bechanged accordingly for other practice areas: ✓ Areas of Practice ✓ Fees ✓ Experts ✓ Disbursements ✓ Retainer ✓ Cost of Legal Services ✓ Accounts ✓ Interest ✓ Progress of Your Case ✓ Ending our Work for You ✓ Level of Conflict IMPORTANT NOTICESThis material is provided for informational purposes only and does not establish, report, or create thestandard of care for attorneys in Oregon, nor does it represent a complete analysis of the topics
Readers should conduct their own appropriate legal research. The information presented does notrepresent legal advice. This information may not be republished, sold, or used in any other form withoutthe written consent of the Oregon State Bar Professional Liability Fund except that permission isgranted for Oregon lawyers to use and modify these materials for their own practices. © 2017 OSBProfessional Liability Fund
PROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 2
PROFESSIONAL LIABILITY FUND [Rev. 07/2017] Marketing With Firm Brochures – Page 1 . Marketing with Firm Brochures. You may choose to create a firm brochure for marketing your …
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