Kinds Of Shopping Uny
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Lesson 10 KINDS OF SHOPPINGA. Reading Shop Till You Drop --------------------------------------------------------------------------------- Find differences between traditional markets and modern supermarkets
What kind of shopping can you do in your country? ----------------------------------------------------------------------------------------------------------------------------- -- Catalog Shopping People in the United states often shop from catalogs. There are special catalogs for almost every need – including clothing, furniture, health and beauty products, and things for the kitchen. People also order about 40% of their music from their music club catalogs. Customers say that music stores are too noisy
Television shopping Television shopping began in 1986. About 5% to 8% of the American public now shops by television. Some popular shopping channels are The Home shopping Network and QVC
Customers say that television shopping is easier than shopping in a store. How do they buy things? They make a phone call and charge the item to their credit card. And TV shopping channels are on late at night, so people can “go shopping” anytime
Computer shopping Is computer shopping the way of the future? About 37% of American households now have personals computers. And shopping by computer (or “shopping on-line”) is interesting to more people every day. Already, shoppers can use their computers to order many different products, such as computer products, flowers, food, T-shirts, and posters. And new on-line shopping services appear every day. Soon people may be able to shop for anything, anytime, anywhere in the world
(Taken from: New Interchange 2: English for International Communication. Student’s Book. 1997)Exercise 1. What does paragraph 1 tell you about? Explain! 2. When did television shopping begin? 3. How do people buy things from shopping channels? 4. What shopping channels are there? 5. What is computer shopping called? 6. What can you buy things by computer shopping? 7. What are the advantages of using those three kinds of shopping? 8. In your opinion, are there any disadvantages from those kinds of shopping? 9. Have you ever shopped in one of those three ways? 10. Which one do you prefer, old ways of shopping or those three new ways of shopping? Why? 43 The Kinds of Shoping 44B. Vocabulary Abbreviations and OthersExercise 1 Match the abbreviations in the left column with their corresponding explanation in theright. Check with your dictionary to help you
1. ISBN A. international time 2. FAO B. international book number 3. TKO C. international organization related to food 4. RSVP D. flying in space 5. VIP E. payment at home 6. OPEC F. radio broadcasting station 7. EEC G. European organization related to economy 8. UFO H. a term in boxing or fighting sports 9. BBC I. international agreement on tariffs and trade 10. SOS J. dead 11. SAR K. team to search and help troubled people 12. GATT L. international oil organization 13. GMT M. very special persons 14. RIP N. answer please 15. COD O. please help usExercise 2 Match the abbreviations in the left column with their corresponding meaning in the right
Check with your dictionary to help you
1. Inc. a. that is, namely 2. et. al. b. compare 3. etc. c. company 4. a.m. d. in the morning 5. e.g. e. against 6. Ltd. f. please turn over 7. i.e. g. limited 8. cf. h. and others 9. pto i. and so on 10. vs. j. for exampleExercise 3 Match the symbols in the left column with their corresponding meaning in the right. Checkwith your dictionary or other reference books
1. # a. more than 2. & b. cut here 3. ! c. information 4. © d. watch out 5. e. sum, total 6. > f. number 7. ¶ g. and 8. h. unlimited amount 9. i. new paragraph 10. j. copy right The Kinds of Shoping 45 C. GrammarContent Clauses We often meet this type of sentences: I understand that I must return the books on time
She said that she was leaving for the holiday
We know where he lives
In the grammar of a language, these sentences are called content clauses or noun clauses
Remember that we have studied adjective clauses in the lesson about noun phrases. Sometimes, itis necessary to be able to differentiate between these two constructions
Adjective clauses are those which function as qualifiers of a head word. A noun clause,however, functions as a noun. It stands by itself as a noun. It does not qualify another noun
We also have studied about the forms and functions of nouns. Nouns can be subjects,objects, or complements in sentences. They can also come after prepositions. The same thing canhappen to noun clauses. Noun clause can be subjects, objects, or complements of sentences. Theycan also become objects of prepositions. Study the following examples
Function Examples Subject Who finishes first will get a present
What goes up must come down
Object They think that the test is on the next day
You may decide what time you want to go
Complement Love is what you can give
It seems what it looks
Object to preposition We talked about what it seemed to be the right solution
You can speak to whoever you meet first
As we have learned earlier, again, this construction is not a question form. It is a sub-ordinate clause. It has the grammar of a positive sentence, not an interrogative sentence. Comparethese below? (1) What time do you want to go? (do) + inversion question mark (2) You may decide what time you want to go
no inversion no question mark In the first sentence, (1), we have the rules for forming the question: the use of theauxiliary do, the inversion of the subject and predicate, and the question mark at the end of thequestion. But in the second sentence, (2), we do not have the interrogative rules. It is an ordinaryaffirmative sentence. Look again: (1) … what time do you want to go? (2) … what time you want to go
The Kinds of Shoping 46Exercise 1Identify which one is the noun clause
1. a) I like the book that you bought for me yesterday
b) They know that you bought a book for me yesterday
2. a) The director has made an announcement that makes everybody worried
b) The director has announced what makes everybody worried
3. a) I can decide wherever I want to go
b) I made a decision that made everybody surprised
4. a) The students spoke to the person who was responsible for the event
b) The students have spoken to who is supposed to be responsible for the event
5. a) Somebody please tell me about what has happened here? b) Somebody has told me about the accident that happened here
Exercise 2Change these into sentences that have a noun clause like the ones above
1. The teacher asked: ”What do you want?” 2. He said: “None of my friends would want to come with me.” 3. The secretary understands his jobs well. (The secretary understands what …) 4. She promised: “You will get a nice birthday present.” 5. The manager explains something the company is going to do. (The manager explains what …) 6. I asked the shopkeeper: “How much does a second-hand monitor unit cost?” 7. They explained the reason for cancelling the show. (They explained why …) 8. Somebody at the back shouted: “I don’t agree with your opinion.” 9. We know the person who will become a good leader
10. My friend answered: “I came late because I had a flat tire.” (My friend answered why …)
Kitchen. People also order about 40% of their music from their music club catalogs. Customers say that music stores are too noisy. Television shopping Television shopping began in 1986. …
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Frequently Asked Questions
Do you know which kinds of shoppers actually visit your site?
But wait-do you know which kinds of shoppers actually visit your site? Probably not, and that is where we come in to tell you about the eight different kinds of personality types for online shoppers, recently identified by CoreMedia.
What do shoppers want from a shopping experience?
These shoppers would rather be doing anything else other than shopping. This means that they will require the most engagements, and will need to be entertained to make the purchase from you instead of a different store. The rule of thumb for this shopper is to make their experience interactive.
Is shopping for what you really need making you feel frustrated?
In contrast, shopping for what we really need rarely produces a spectacular high. We don’t feel particularly exhilarated while walking in and out of store after store searching for a very specific type of item. In fact, we may feel tremendously frustrated when our efforts don’t yield the results we desire.
How do you engage the reluctant shopper?
Much like the Reluctant Shopper, this customer is best engaged by rich content like visuals or magazine-style layouts. They want to see the story behind the product, but also want that buy button to be right in the open when they have finally made an emotional connection to the brand or product. Personalize their experience as much as you can.