High School Graphic Design Textbook Davis Art

High school graphic design textbook davis art

File Name: high-school-graphic-design-textbook.pdf

File Size: 1.03 MB

File Type: Application/pdf

Last Modified: 3 years

Status: Available

Last checked: 4 days ago!

This Document Has Been Certified by a Professional

100% customizable

Language: English

We recommend downloading this file onto your computer


What Does a Graphic Des
igner Do?
You can see the work of graphi
c designers everywhere you
look. But what do graphic design
ers actually do? Fig. 1–X. Although
you are told never
Graphic designers use a combi to judge a book by
nation of shapes and forms,
images and words, to communicat its cover, captivat-
e a message to a specific ing cover designs
audience. Think about somet
hing that caught your eye help communicate
recently—a video, sign, or billboa a book’s tone and
rd. What made you stop
and look? The image? The colors? content while
The message? Whatever making it stand
it was, it fulfilled the graphic
designer’s purpose: to com- out among doz-
municate with you in a way that ens of others on
clarifies an idea, stirs your a store shelf or
interest, or catches your eye

The graphic designer’s goal is online listing

to get a message across that
you’ll remember and act on. Connie Gabbert, cover
design for I Am Not Your
Perfect Mexican Daughter
All graphic design has a purpo by Erika L. Sánchez, 2017

se or a function. Often its
purpose is to promote a produc Part One The Nuts and Bolts of Graphic Design
t or service. Always its
intention is to say something,
inform, inspire, and influ-
1 What Is Graphic
ence your choices and your action

“Not everything is design. But design is
about everything. So do yourself a favor:
Chapter 1 What Is Graphic
Design? be ready for anything.”
Michael Bierut 15
Fig. 1–X. Besides determining the size and color of
the letters, what other decisions might this sign’s
designer have had to make?
Michael Bierut at Pentagram, The Skirball Center of Performing Arts at
New York University poster design, 2017

Chapter 1 What Is Graphic Design?
Communicating through
Graphic Design
SECOND EDITION By Kevin Gatta and Claire Mowbray Golding
• Three new chapters introduce your
Communicating through Graphic Design presents one of the leading
students to creating images for graphic
art careers to high-school students in an accessible, engaging format. design, developing motion graphics, and
Developed to address the needs of contemporary graphic design exploring careers in graphic design
programs, this brand new and expanded edition uses both digital and • Digital and traditional approaches to
each Design Brief
traditional media. Students learn fundamental design thinking, drawing,
• Design challenges that reflect actual
and problem-solving skills that are applied to real world design challenges

workplace practice
Through the study of contemporary career profiles and examination of
• Career profiles of contemporary
exemplary professional work they gain artistic production insight to help working professionals
them identify the essential skills needed to be successful in specific art- • Art and design historical references to
related careers. help students develop objectivity about
their work
• Fantastic examples of student work
Committed to Art Educators Since 1901
DavisArt.com | 800.533.2847 | [email protected]

A Simple Story: Capturing a Classic Create It Chapter 1: What Is Graphic Design?
with Minimalism 1 Brainstorm: What are some key moments in
the story you selected? Pick three iconic, mem- Chapter 2: The Art of Graphic Design
Society shares a collective conscious- Materials orable scenes that you could simplify visually

ness of classic stories: fairy tales,
myths, fables, and folklore that are

pencil and paper
drawing media
Brainstorm any colors and shapes that come Chapter 3: Image Creation for Design
to mind for each scene. Consider reading or
retold and understood across cultures
and generations. In this Design Brief,

colored construction paper
watching an interpretation of the source mate- Chapter 4: The Design Process
rial you’re familiar with, or even tracking down
you will interpret a scene from a story, • computer with photo editing and
communicating its meaning through layout software
the original. Note aspects of the story that are
changed in each version

Chapter 5: Identity Design
simple shapes and colors

Fig. 2–X

2 Sketching: Create at least three thumbnail Chapter 6: Publications Design
Student sketches to simplify the moments you selected
Before You Begin
Think back to the stories you loved
on Simple
into basic shapes. How can you use design Chapter 7: Advertising Design
Story principles to organize shapes within a space
as a kid. What characters, settings,
scenes, and other images come to
project. to create a recognizable scene? Compose your Chapter 8: Information and
illustration carefully; the placement and size of
mind? Select one of these stories or
another myth or fairy tale in the pub-
each object is extremely important when there Experience Design
a few other details

lic domain for your design. Research
the story to inform your thinking. 3 Review and Revise: Present your sketches
Chapter 9: Design in Motion
to classmates and other peers for feedback

How have other authors, illustrators,
animators, and designers interpreted Can they recognize the story? Which mo- Chapter 10: Working as a Graphic
this classic source material? Be in- ment do they think is the most iconic? Which
sketch best captures that moment in a clean,
spired by, but don’t imitate, these
interpretations. graphic way?
Chapter 2 The Art of Graphic Design 55
Design Brief continued
Student eBook, Design Brief

4 Refine Streamline your design even further. Limit Fig. 2–X. Jarrin Jacobs,
Snow White simple story,
your color palette to a maximum of four colors, plus 2014

Digital artwork, 8" x 8"
black and white, if needed. How can you use color (20.32 x 20.32 cm)

to create meaning? Where can you repeat colors
throughout the design for continuity? Where can
you omit extraneous details without compromising
Design Briefs 5 Create Using cut paper, graphics software, or both,
Each lesson provides updated studio create your finished simple story. Keep only the
details that are absolutely necessary and be precise
experiences designed to help your students with your choices in shape and color to communi-
cate your story effectively

develop the mindset of following a real-
world design process. Each Design Brief Check It Design Journal Connection
After you draft your final version of your simple story, Research at least two other artists who
brings students through the steps of defin- but before you glue everything down or flatten your have visually interpreted the story you
digital file, take one more look at your artistic deci- chose, such as an illustrated book or film

ing the challenge, research, brainstorming, sions. Reassess your color choices: have you used a Sketch or collage examples of their work
maximum of four unique colors? Could your shapes be into your journal. Then compare and
sketching, design direction, review, revision further streamlined or simplified without compromis- contrast the moment you chose to illus-
Fig. 2–X. Ella Johnson, Rapunzel simple story, 2019

ing your idea? Are any shapes confusing or mislead- trate with their images. What details are
and presentation. ing? Ask a peer unaware of your story selection if they similar? What details did you focus on
Digital artwork, 8" x 8" (20.32 x 20.32 cm)

can recognize the story to make sure your idea is being that are distinct from the other artists’
communicated effectively. interpretations?
Chapter 2 The Art of Graphic Design 56
eBook Class Set Components & Ancillaries
eBooks are accessed on Davis Digital, a cloud-based online platform designed specifically • Student Book (in Print or eBook)
for K–12 art educators. Davis Digital includes access to the same high-quality content and
• Teacher Edition (in Print or eBook)
images contained in the print versions of our textbooks, but with added features and flexibility

• Davis Art Images Subscription
• eBooks: Each eBook purchase includes • Curriculum Builder: A lesson planning (with eBook)
the Student Book, the Teacher Edition, and presentation tool that allows you to • Portfolios (with eBook for Teachers
and the Reproducible Masters. gather all of the content you need for and Students)
your lessons in one place

• Davis Art Images Subscription: • Curriculum Builder (with eBook)
Extend the fine art in the eBook with • Portfolios: You and your students
• Teacher Resources (digital with eBook,
access to more than 35,000 digital fine can create online portfolios. Share your
art images from around the globe and print versions available): Studio
portfolios with parents, classmates, and
across time. Support Masters, Vocabulary Masters

and Artist Profiles, and Assessment
• Student Accounts: Options include • License Terms: Options include Masters
30, 60, or 200 Student Accounts with 4, 6, or 8 year licenses

the purchase of each eBook

DavisArt.com | 800.533.2847 | [email protected]

Graphic Design Communicating through Committed to Art Educators Since 1901 DavisArt.com 800.533.2847 [email protected] Communicating through Graphic Design presents …

Download Now

Documemt Updated

Popular Download

Frequently Asked Questions

What is the graphic design program at davis college?

Davis College’s Graphic Design program puts you on-track towards a brighter future in a short period of time. Every successful business needs someone to design their products or services. Graphic Designers combine art and technology to communicate ideas through images and the layout of websites and printed pages.

What is a graphic design associate degree?

The Graphic Design Associate Degree program focuses on developing your creativity and problem-solving skills. The program explores the relationship between client and audience and how visual messages are created and delivered. Emphasis is placed on digital technology, utilizing the computer and software to create visual messages.

What is uc davis like?

From law to robotics to English language, UC Davis offers unforgettable, enriching summer experiences for students of all ages, backgrounds and interests. Some programs confer credit for degree-seeking students while others make college preparation fun for youth and invite international students to immerse in coursework and culture.