High School Graphic Design Textbook Davis Art
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HIGH SCHOOL / STUDIO SERIES What Does a Graphic Des igner Do? You can see the work of graphi c designers everywhere you look. But what do graphic design ers actually do? Fig. 1–X. Although you are told never Graphic designers use a combi to judge a book by nation of shapes and forms, images and words, to communicat its cover, captivat- e a message to a specific ing cover designs audience. Think about somet hing that caught your eye help communicate recently—a video, sign, or billboa a book’s tone and rd. What made you stop and look? The image? The colors? content while The message? Whatever making it stand it was, it fulfilled the graphic designer’s purpose: to com- out among doz- municate with you in a way that ens of others on clarifies an idea, stirs your a store shelf or interest, or catches your eye
The graphic designer’s goal is online listing
to get a message across that you’ll remember and act on. Connie Gabbert, cover design for I Am Not Your Perfect Mexican Daughter All graphic design has a purpo by Erika L. Sánchez, 2017
se or a function. Often its purpose is to promote a produc Part One The Nuts and Bolts of Graphic Design t or service. Always its intention is to say something, inform, inspire, and influ- 1 What Is Graphic ence your choices and your action s
Design? “Not everything is design. But design is about everything. So do yourself a favor: Chapter 1 What Is Graphic Design? be ready for anything.” Michael Bierut 15 Fig. 1–X. Besides determining the size and color of the letters, what other decisions might this sign’s COMING SOON! designer have had to make? Michael Bierut at Pentagram, The Skirball Center of Performing Arts at New York University poster design, 2017
2 Chapter 1 What Is Graphic Design? Communicating through Graphic Design SECOND EDITION By Kevin Gatta and Claire Mowbray Golding PRINT + DIGITAL Features • Three new chapters introduce yourCommunicating through Graphic Design presents one of the leading students to creating images for graphicart careers to high-school students in an accessible, engaging format. design, developing motion graphics, andDeveloped to address the needs of contemporary graphic design exploring careers in graphic designprograms, this brand new and expanded edition uses both digital and • Digital and traditional approaches to each Design Brieftraditional media. Students learn fundamental design thinking, drawing, • Design challenges that reflect actualand problem-solving skills that are applied to real world design challenges
workplace practiceThrough the study of contemporary career profiles and examination of • Career profiles of contemporaryexemplary professional work they gain artistic production insight to help working professionalsthem identify the essential skills needed to be successful in specific art- • Art and design historical references torelated careers. help students develop objectivity about their work • Fantastic examples of student work Committed to Art Educators Since 1901 DavisArt.com | 800.533.2847 | [email protected]
Design Brief TABLE OF CONTENTS A Simple Story: Capturing a Classic Create It Chapter 1: What Is Graphic Design? with Minimalism 1 Brainstorm: What are some key moments in the story you selected? Pick three iconic, mem- Chapter 2: The Art of Graphic Design Society shares a collective conscious- Materials orable scenes that you could simplify visually
ness of classic stories: fairy tales, myths, fables, and folklore that are • • pencil and paper drawing media Brainstorm any colors and shapes that come Chapter 3: Image Creation for Design to mind for each scene. Consider reading or retold and understood across cultures and generations. In this Design Brief, • • colored construction paper scanner watching an interpretation of the source mate- Chapter 4: The Design Process rial you’re familiar with, or even tracking down you will interpret a scene from a story, • computer with photo editing and communicating its meaning through layout software the original. Note aspects of the story that are changed in each version
Chapter 5: Identity Design simple shapes and colors
Fig. 2–X
2 Sketching: Create at least three thumbnail Chapter 6: Publications Design Student sketches to simplify the moments you selected Before You Begin Think back to the stories you loved working on Simple into basic shapes. How can you use design Chapter 7: Advertising Design Story principles to organize shapes within a space as a kid. What characters, settings, scenes, and other images come to project. to create a recognizable scene? Compose your Chapter 8: Information and illustration carefully; the placement and size of mind? Select one of these stories or another myth or fairy tale in the pub- each object is extremely important when there Experience Design a few other details
lic domain for your design. Research the story to inform your thinking. 3 Review and Revise: Present your sketches Chapter 9: Design in Motion to classmates and other peers for feedback
How have other authors, illustrators, animators, and designers interpreted Can they recognize the story? Which mo- Chapter 10: Working as a Graphic this classic source material? Be in- ment do they think is the most iconic? Which sketch best captures that moment in a clean, Designer spired by, but don’t imitate, these interpretations. graphic way? Chapter 2 The Art of Graphic Design 55 Design Brief continuedStudent eBook, Design Brief
4 Refine Streamline your design even further. Limit Fig. 2–X. Jarrin Jacobs, Snow White simple story, your color palette to a maximum of four colors, plus 2014
Digital artwork, 8" x 8" black and white, if needed. How can you use color (20.32 x 20.32 cm)
to create meaning? Where can you repeat colors throughout the design for continuity? Where can you omit extraneous details without compromising clarity?Design Briefs 5 Create Using cut paper, graphics software, or both,Each lesson provides updated studio create your finished simple story. Keep only the details that are absolutely necessary and be preciseexperiences designed to help your students with your choices in shape and color to communi- cate your story effectively
develop the mindset of following a real-world design process. Each Design Brief Check It Design Journal Connection After you draft your final version of your simple story, Research at least two other artists whobrings students through the steps of defin- but before you glue everything down or flatten your have visually interpreted the story you digital file, take one more look at your artistic deci- chose, such as an illustrated book or film
ing the challenge, research, brainstorming, sions. Reassess your color choices: have you used a Sketch or collage examples of their work maximum of four unique colors? Could your shapes be into your journal. Then compare andsketching, design direction, review, revision further streamlined or simplified without compromis- contrast the moment you chose to illus- Fig. 2–X. Ella Johnson, Rapunzel simple story, 2019
ing your idea? Are any shapes confusing or mislead- trate with their images. What details areand presentation. ing? Ask a peer unaware of your story selection if they similar? What details did you focus on Digital artwork, 8" x 8" (20.32 x 20.32 cm)
can recognize the story to make sure your idea is being that are distinct from the other artists’ communicated effectively. interpretations? Chapter 2 The Art of Graphic Design 56eBook Class Set Components & AncillarieseBooks are accessed on Davis Digital, a cloud-based online platform designed specifically • Student Book (in Print or eBook)for K–12 art educators. Davis Digital includes access to the same high-quality content and • Teacher Edition (in Print or eBook)images contained in the print versions of our textbooks, but with added features and flexibility
• Davis Art Images Subscription• eBooks: Each eBook purchase includes • Curriculum Builder: A lesson planning (with eBook) the Student Book, the Teacher Edition, and presentation tool that allows you to • Portfolios (with eBook for Teachers and the Reproducible Masters. gather all of the content you need for and Students) your lessons in one place
• Davis Art Images Subscription: • Curriculum Builder (with eBook) Extend the fine art in the eBook with • Portfolios: You and your students • Teacher Resources (digital with eBook, access to more than 35,000 digital fine can create online portfolios. Share your art images from around the globe and print versions available): Studio portfolios with parents, classmates, and across time. Support Masters, Vocabulary Masters colleagues
and Artist Profiles, and Assessment• Student Accounts: Options include • License Terms: Options include Masters 30, 60, or 200 Student Accounts with 4, 6, or 8 year licenses
the purchase of each eBook
DavisArt.com | 800.533.2847 | [email protected]
Graphic Design Communicating through Committed to Art Educators Since 1901 DavisArt.com 800.533.2847 [email protected] Communicating through Graphic Design presents …
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Frequently Asked Questions
What is the graphic design program at davis college?
Davis College’s Graphic Design program puts you on-track towards a brighter future in a short period of time. Every successful business needs someone to design their products or services. Graphic Designers combine art and technology to communicate ideas through images and the layout of websites and printed pages.
What is a graphic design associate degree?
The Graphic Design Associate Degree program focuses on developing your creativity and problem-solving skills. The program explores the relationship between client and audience and how visual messages are created and delivered. Emphasis is placed on digital technology, utilizing the computer and software to create visual messages.
What is uc davis like?
From law to robotics to English language, UC Davis offers unforgettable, enriching summer experiences for students of all ages, backgrounds and interests. Some programs confer credit for degree-seeking students while others make college preparation fun for youth and invite international students to immerse in coursework and culture.