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Name: ____________________________________________ Assessor Use Only | Templates Intact? ___ Total Score: ___ /40 GRAPHIC DESIGN RUBRIC 40 pts
Be sure to follow the rubric thoroughly
You will have the first 5 minutes to review it and then the rest of the hour to design the assessed piece
You may choose between using Adobe Illustrator, Adobe Photoshop, or GIMP for this assessment
If you delete any of the templates it’s an automatic 10 points off
Effective- 5 pts Adequate- 4 pts Approaching- 2pts Below Standard- 0ptDesign and The design demonstrates an The design demonstrates an The design demonstrates a The design does notComposition exceptional understanding of adequate understanding of basic working understanding demonstrate an understanding of the principles of design, is the principles of design of the principles of design the principles of design and/or aesthetically pleasing, and and/or the use of them and/or the attempted use of the design choices severelyWorth 10 points contains objects placed in a didn’t add that much to your them subtracted from the lacked a sense of aesthetics
(raw score x2) creative and/or fun way. work. The design is mildly work. The design choices aesthetically pleasing. made took away from theThe principles of design aesthetics of the piece
are balance, emphasis,movement, pattern,repetition, proportion,rhythm, and unity
Mechanics The design is free of spelling The design contains a few The design contains a few The design contains many or grammatical errors. Clear spelling or grammatical spelling or grammatical errors spelling or grammatical errorsSpelling and Grammar attention to detail is present. errors but those errors and those errors distract from and those errors severely don’t necessarily distract the design. Weak attention to distract from the design. There is from the design. Adequate detail is present. a severe lack of attention to attention to detail is detail
Graphic Relevance The graphics effectively grab The graphics adequately The graphics distract from the The graphics severely distract the attention of the audience, grab the attention of the design, are weakly composed from the design, are notWorth 10 points are effectively composed audience, are adequately using the elements of design, composed using the elements of using the elements of design, composed using the and/or loosely fit with the rest design, and/or do not fit with the(raw score x2) and fit with the rest of the elements of design, and/or of the piece. All graphics rest of the piece
The elements of design piece. All graphics submitted mostly fit with the rest of submitted are created by youare line, shape, form, are created by you and you the piece. All graphics and you created at least 1 new ORcolor, texture, space, and created at least 1 new graphic submitted are created by graphic that wasn’t alreadyvalue. that wasn’t already provided. you and you created at least provided. There are no new graphics or the 1 new graphic that wasn’t graphics are not created by you
Color choices The design clearly and The design adequately The design demonstrates a The design does not effectively demonstrates an demonstrates an basic working understanding demonstrate an understanding ofColor principles include exceptional understanding of understanding of color of color principles, it is difficult color principles, a color schemecolor wheel theory, color principles, a clear color principles, a color scheme is to distinguish a unified color is not present, and/or the colorscomplimentary, scheme is present, and all of present, and/or most of the scheme, and/or the colors severely distract from the design
analogous, hue, etc. the colors add to the design. colors add to the design. distract from the design
Layers All of the layers are labeled Most of the layers are Many of the layers are not None of the layers are labeled, and clearly and concisely labeled and/or the labels labeled and/or the labels make the labels do not relate what isOn Adobe Photoshop, express what is on the layer. adequately express what is it hard to distinguish what is on each later, and/or the designAdobe Illustrator, or on the layer. on each layer. does not contain separate layersGIMP for different elements
Use of Illustrator, The design demonstrates an The design demonstrates an The design does not The designer only used one toolPhotoshop, or GIMP effective use of at least two adequate use of at least two demonstrate an adequate use to compose the piece, none of different tools and/or panels different tools and panels in of at least two different tools the typography relates to theand Final Submission in the program. All of the the program and/or all of and panels in the program graphics of the piece, and/or the typography effectively the typography adequately and/or not all of the design is not submitted in theSubmission Formats relates to the graphics of the relates to the graphics of typography relates to the appropriate format and does not-Adobe Photoshop: PSD piece. The design is the piece. The design is graphics of the piece. The complete the prompt
-Adobe Illustrator: PDF submitted in the appropriate submitted in the design is submitted in the-GIMP: XCF format and effectively appropriate format and appropriate format and completes the prompt. adequately completes the attempts to complete the prompt. prompt
The design demonstrates an exceptional understanding of the principles of design, is aesthetically pleasing, and contains objects placed in a creative and/or fun way. The design demonstrates …
In 1992, the Cab Calloway School of the Arts was founded in Wilmington, Delaware. In 1994, Calloway's daughter Camay Calloway Murphy founded the Cab Calloway Museum at Coppin State College in Baltimore, Maryland.
New York City Mayor David Dinkins proclaimed the day "Cab Calloway Day". In 1992, the Cab Calloway School of the Arts was founded in Wilmington, Delaware. In 1994, Calloway's daughter Camay Calloway Murphy founded the Cab Calloway Museum at Coppin State College in Baltimore, Maryland.
Calloway helped establish the Cab Calloway Museum at Coppin State College (Baltimore, Maryland) in the 1980s. Comedian and actor Bill Cosby helped establish a scholarship in Calloway's name at the New School for Social Research in Manhattan.
Albums 1 1943: Cab Calloway And His Orchestra (Brunswick) 2 1956: Cab Calloway ( Epic) 3 1958: Cotton Club Revue 1958 ( Gone Records) 4 1959: Hi De Hi De Ho (RCA Victor) 5 1962: Blues Makes Me Happy ( Coral) 6 1968: Cab Calloway '68 ( Pickwick International)