Communications Strategy Template Delaware

Summary

1
Communications Strategy – Template
This template is an aid to assist in communicating your Workforce and Succession Plans
and may also be helpful for other communication strategies. The Step by Step guide
covers all the elements necessary for pulling together your strategy such as: setting
objectives, developing messages and branding, prioritizing audiences, choosing channels,
planning activities, estimating time, estimating budget, and evaluating success

1. Communications objectives, principles and key messages
A clear detailed statement of the objectives in communicating, the principles underpinning
this strategy and your key messages

2. Key Audiences
Who are you communicating with – a detailed description of your key audience and user
groups. What are your priorities? Include what they already may know about you – people,
resources, subject. What do you think they should know? Do break down the users into sub
categories and add contacts already made

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3. Target audience ranked by Preferred/appropriate channel of
importance communication
How are you going to communicate, what is the most appropriate channel – a newsletter, a
large conference, networking lunch, workshop, e-mail alerts, press release, website,
promotional literature?
You may have several channels that are appropriate

3
4. Achieving your objectives – working project plan
Full details of all the relevant communications activities developed into a working project
plan with deadlines and responsibilities. Remember to include key milestones and review
dates, think carefully about cost, and include appropriate staff. Also, how will you evaluate
success? Below are some suggested groupings, the table is led by activity but you may want
to have one for each cycle of activity

Communications plans are living documents and will need regular reviewing and updating!
Activity Budget /resources Deadline/timeframe Success criteria
Identity/general PR
Subtotal
Internal
communication
Subtotal
Media relations
Subtotal
Publicity materials
Subtotal
4
Events
Subtotal
Website
communication
Subtotal
Total
5. Evaluating Success
How will you know if you have succeeded and met your objectives? How are you going to
evaluate your success, and what performance indicators and evaluating measures will you
use?

Communications Strategy – Template This template is an aid to assist in communicating your Workforce and Succession Plans and may also be helpful for other communication strategies. …

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Frequently Asked Questions

How do you create a communications strategy plan?

There’s no single way to create a plan since, as Raffetto notes, you must customize it to your organization, goals, environment and situation, and there are different types of communications strategy plan. Booher concurs, and says, “Every situation differs.

How many sections are in this strategic communications plan template?

This template sets the stage for your full strategic communications plan in nine sections: Use the template to build your own custom plan. This marketing plan template holds the component pieces that go into your overall strategic communications plans.

What are the different types of communication plan templates?

There are different types of templates for communication plans. For instance, you can create a crisis communication plan template. Use it to establish what you need to do during crises. This plan will provide a layout of how people will convey information with each other. Such documents typically include methodology, frequency, and other specifics.

Why do you need a project communications strategy template?

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