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1 Communications Strategy – TemplateThis template is an aid to assist in communicating your Workforce and Succession Plansand may also be helpful for other communication strategies. The Step by Step guidecovers all the elements necessary for pulling together your strategy such as: settingobjectives, developing messages and branding, prioritizing audiences, choosing channels,planning activities, estimating time, estimating budget, and evaluating success
1. Communications objectives, principles and key messagesA clear detailed statement of the objectives in communicating, the principles underpinningthis strategy and your key messages
2. Key AudiencesWho are you communicating with – a detailed description of your key audience and usergroups. What are your priorities? Include what they already may know about you – people,resources, subject. What do you think they should know? Do break down the users into subcategories and add contacts already made
23. Target audience ranked by Preferred/appropriate channel ofimportance communicationHow are you going to communicate, what is the most appropriate channel – a newsletter, alarge conference, networking lunch, workshop, e-mail alerts, press release, website,promotional literature?You may have several channels that are appropriate
34. Achieving your objectives – working project planFull details of all the relevant communications activities developed into a working projectplan with deadlines and responsibilities. Remember to include key milestones and reviewdates, think carefully about cost, and include appropriate staff. Also, how will you evaluatesuccess? Below are some suggested groupings, the table is led by activity but you may wantto have one for each cycle of activity
Communications plans are living documents and will need regular reviewing and updating!Activity Budget /resources Deadline/timeframe Success criteriaIdentity/general PR SubtotalInternalcommunication SubtotalMedia relations SubtotalPublicity materials Subtotal 4Events SubtotalWebsitecommunication Subtotal Total5. Evaluating SuccessHow will you know if you have succeeded and met your objectives? How are you going toevaluate your success, and what performance indicators and evaluating measures will youuse?
Communications Strategy – Template This template is an aid to assist in communicating your Workforce and Succession Plans and may also be helpful for other communication strategies. …
There’s no single way to create a plan since, as Raffetto notes, you must customize it to your organization, goals, environment and situation, and there are different types of communications strategy plan. Booher concurs, and says, “Every situation differs.
This template sets the stage for your full strategic communications plan in nine sections: Use the template to build your own custom plan. This marketing plan template holds the component pieces that go into your overall strategic communications plans.
There are different types of templates for communication plans. For instance, you can create a crisis communication plan template. Use it to establish what you need to do during crises. This plan will provide a layout of how people will convey information with each other. Such documents typically include methodology, frequency, and other specifics.