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A Guide to Making Documents Accessible to People Who Are Blind or Visually Impaired by Jennifer SuttonThe inclusion of products or services in the body of this guide and the accompanying appendicesshould not be viewed as an endorsement by the American Council of the Blind. Resources havebeen compiled for informational purposes only, and the American Council of the Blind makes noguarantees regarding the accessibility or quality of the cited references
For further information, or to provide feedback, contact the American Council of the Blind at theaddress, telephone number, or e-mail address below. If you encounter broken links in this guide,please alert us by sending e-mail to [email protected]
Published by the American Council of the Blind1155 15th St. NWSuite 1004Washington, DC 20005(202) 467-5081Fax: (202) 467-5085Toll-free: (800) 424-8666Web site: http://www.acb.orgE-mail: [email protected]
This document is available online, in regular print, large print, braille, or on cassette tape
Copyright 2002 American Council of the Blind AcknowledgementsThe American Council of the Blind wishes to recognize and thank AT&T for its generousdonation to support the development of this technical assistance guide to producing documents inalternate formats
In addition, many individuals too numerous to mention contributed to the development of thisproject. Colleagues demonstrated a strong commitment to equal access to information foreveryone by offering suggestions regarding content, and a handful of experts spent timereviewing and critiquing drafts. The author is grateful for all of the assistance and support shereceived
Table of ContentsI. Getting StartedWho Will Find this Technical Assistance Guide Helpful?Why Provide Your Documents in Accessible Alternate Formats?How to Use This GuideFactors for Selecting the Format(s) to OfferStatistics Concerning the Blind and Visually Impaired PopulationPurpose and PortabilityQuantityAssistive TechnologySecuring Customers' Personal InformationWho Should Do the Work?Performing the Work In-HouseHiring a ContractorII. How to Design with Access in MindA Word About WizardsDos and Don'ts of Word ProcessingSpecial Kinds of Documents and FormatsThinking About ImagesIII. Providing Large PrintDeciding on the Number of CopiesFormatting and Printing for Large Print ReadersLabeling and Binding Large Print DocumentsIV. Providing BrailleBraille Translation Software and Word Processing TechniquesMaking Visual Information Accessible to Braille ReadersEmbossing, Binding, and Labeling Braille DocumentsV. Providing An Audio Version of the TextSelecting a ReaderRecording TipsChoosing a Tape FormatProviding Audio Files on Compact DiscChoosing a File Format for a Computer or the InternetIncluding Place Markers in Audio FormatsCopying, Labeling, and Packaging Audio ProductsVI. Providing Electronic DocumentsWord Processing for Maximum FlexibilityDistributing a Text FileSending Information via E-mailPutting a Braille File OnlineProviding Electronic Files on Compact DiscCreating Accessible Web Sites Common Web Site Accessibility IssuesMaking Information in Presentations AccessibleOffering Files in Other Specialized FormatsProviding Simultaneous Text and Audio AccessAppendix A: Marketing the Final ProductAppendix B: Resources to Assist with Production of Large PrintAppendix C: Resources to Assist with Production of Braille DocumentsAppendix D: Resources to Assist with Production of Audio FormatsAppendix E: Resources to Assist with Production of Electronic DocumentsMiscellaneous General Web Sites Concerning AccessibilityWeb Page Accessibility Provisions and GuidelinesWeb Page Accessibility TutorialsTools for Web Page AssessmentMiscellaneous Tools for Publishing Online in Special FormatsMultimediaProviding Simultaneous Text and Audio Access I. GETTING STARTEDThis document contains a comprehensive discussion about how to make print andelectronic information available to people with visual impairments in a variety of accessibleformats. Consumers who have limited vision or are totally blind have unique access needs
These needs depend on the amount of vision each person has for reading. Some people haveusable vision, allowing them to read large print. Others choose to read braille on paper,while a third group prefers to use a computer with synthetic speech, or refreshable brailledisplay, to read electronic documents
To make a text accessible, it is usually necessary to provide it in several formats. Alternateformats include large print, braille, audio tape, and electronic file. Even within these fourcategories, there are choices that are most appropriate, depending on a number of factors
The process of developing alternate format documents can initially seem somewhatdaunting and difficult. You will discover that some formats are easier to produce thanothers, but all formats need to be considered since some of the ones that take more effort toproduce are essential for those who need them. Regardless of the alternate formats you areproducing, the process will be easier if you think about it early, perhaps even during thewriting phase. We urge you to take alternate format production as seriously as you wouldthe production of a document in print. After all, the look, sound, and feel of your finalproduct represent you to blind people in the same way that a print document representsyou to sighted people. Fortunately, modern computers, when properly used, make this taskeasier. It is our purpose to offer helpful guidance in order to make the preparation ofalternate format documents as straightforward as possible
Who Will Find this Technical Assistance Guide Helpful?You will find this guide helpful if: You need to make the manual for a piece of software or an appliance accessible to blind or visually impaired customers; You have been asked to find out how your company will provide bills that blind customers can read either with or without their computers; Your company is preparing for a conference, and you need to provide braille and large print handouts; You are a blind consumer who is advocating that a company make documents available to you in a form you can read; You want to offer a braille menu to the blind customer who comes into your restaurant; You are wondering how to enable blind customers to read forms or tables; or You want some basic guidance about how to make it easy for blind people to use a World Wide Web site
While we cannot possibly discuss every kind of document here, you will find suggestionsthat will at least get you started. You will also be directed to other resources that mayprovide more detail about what to consider for a specific document type
Many federal and state laws require that accessible documents be provided in certainsituations. Some examples include Section 508 of the Rehabilitation Act, Section 504 of theRehabilitation Act, Section 255 of the Telecommunications Act, and Titles II and III of theAmericans with Disabilities Act. Obligations to provide accessible documentation can vary,depending on factors such as when the document was produced, who is furnishing thedocument, for whom, etc. A complete analysis of the laws and regulations pertaining to theprovision of accessible documentation is beyond the purpose and scope of this guide. Here,we will provide guidance on how to produce accessible documents
Why Provide Your Documents in Accessible Alternate Formats?Certainly, as we have seen, the answer to this question could be a simple one. Documentsshould be made accessible because federal and some state laws mandate doing so. But wehope and expect that you will make documents available to blind and visually impairedpeople because you are eager to attract this group as loyal customers and because it's theright thing to do. Having equal and timely access to written information is absolutelycritical for blind and sighted people alike
What you may not realize is that offering accessible information to this consumer groupgives you a chance to effectively target this population with its buying power. If you publicize how blind consumers can obtain accessible information, you will expand yourcustomer base, and these customers are sure to spread the word about a company's obviouscommitment to access. Blind consumers are willing to support companies that promoteindependence and maximize an individual's abilities
Regardless of why you want to learn how to make information accessible, you will find tipsand tricks here that will make the process much easier. For example, you will findspecifications to consider as you develop a contract, resources to help locate experiencedcompanies, and a few strategies to use to market and distribute completed alternate formatpublications
How to Use This GuideIn order to get the most out of this guide, you are encouraged to carefully read through thisintroductory section, as well as the next section, "How to Design with Access in Mind."Important concepts are introduced that apply to all of the alternate format options. Afteryou understand the basic principles described in these two sections, you can read theadditional sections that best meet your needs. At any point in the process, you can findhelpful references and resource links in the appendices. A discussion of strategies to assistwith the marketing of the final product is located in Appendix A
This technical assistance guide has been designed to be consulted on the World Wide Web
The online version provides many interactive links and can be found at the website of theAmerican Council of the Blind. A number of links are cited in the body of the document,but the appendices contain the majority of the online resources to which you may wish torefer
The American Council of the Blind is pleased to provide this document on its web site inHTML and as a braille file for use with a computer's refreshable braille display or portablenote-taker. The braille file is offered to facilitate access for blind consumers. Regular print,large print, audio tape, and hard copy braille will be provided upon request
Factors for Selecting the Format(s) to OfferWhen we begin to consider how to provide accessible documents to people who are blind orvisually impaired, one of the first steps is to decide which formats will be offered. Unlikedocuments for sighted people who need legibly printed texts that are appealing in theirpresentation, blind or visually impaired people have needs that relate to what level ofreading vision they have, what assistive technologies they will use, and where they will needto access the information. You may simply decide to offer large print, braille, and cassette tape, as outlined in various regulations; however, combining one or two of these formatswith an electronic document type can allow for maximum flexibility and some cost-savings
One of the best methods to determine which formats to provide is to contact arepresentative sample of customers who are blind or visually impaired. Consumer groups,like the American Council of the Blind, and other local organizations serving blind people,often provide suggestions directly, or they may guide you to individuals willing to giveadvice. In addition, if texts are being prepared for an activity that requires people toregister, the registration process can be used to ask blind people about their formatpreferences. What follows is a discussion of some of the issues and information you willwant to consider
Statistics Concerning the Blind and Visually Impaired PopulationOne of the issues to be considered is the number of people who are looking forward toreading accessible documents. According to the American Foundation for the Blind'sdocument, "Quick Facts and Figures on Blindness and Low Vision," "every seven minutes,someone in America will become blind or visually impaired." Additional statistics providedby the organization indicate that there are almost 8 million Americans with a visualimpairment who have difficulty reading or are unable to read letters in regular print, evenwhile wearing ordinary glasses. As a result, many in this group can benefit from clear printthat is large enough to make it easy to read. As the population ages, it is reasonable toexpect that the group of older individuals who are blind or have low vision will grow
Approximately 1.5 million people within this group are considered to be legally blind, andthis population is the primary audience for whom alternate format publications areintended. Generally, a significant number of individuals who are legally blind find largeprint or audio texts helpful, while some 8-10 percent of the group use braille as a readingmedium. Almost 200,000 people with a severe limitation in seeing have access to theInternet, and many of them use a computer on a regular basis
Purpose and PortabilityThinking about the purpose of the document and the circumstances under which it will beread often determine which alternate formats are most appropriate. When possible,providing choices to enable blind and visually impaired people to be flexible about theformat they prefer in different situations is ideal. Talking to the person or to groups ofconsumers about preferences ahead of time can result in innovative compromises andaccess solutions that might not be readily apparent at first. Asking questions like these mayhelp to make the appropriate format choices clear
Is this a document that is likely only to be read once and then discarded? Are you producing text that will need to be searched? Are readers likely to be technologically sophisticated? Is this information that must be retained and reviewed over a number of years? Will someone need to interact with others while reading the document? Will customers need to complete and return the document to you?The need to read a document only once suggests that all four formats should be considered,and appropriate ones should be made available depending on where the information will beread. If someone needs to read an agenda during a meeting, for example, an audio tape isnot ideal, unless the tape is distributed ahead of time. In this situation, braille or large printmay be the best choices, or if the agenda is available beforehand, the person may prefer todownload the electronic file into a portable reading device for review during the meeting
Like sighted people, blind individuals want to follow along with the text and fullyparticipate. Understandably, handouts may continue to change until close to the time of themeeting, so time pressure may become a concern. But good planning and communicating inadvance with blind or visually impaired attendees will result in a better experience foreveryone
If sighted people would like to review the text periodically and refer to it over time,allowing blind people to choose among large print, braille, audio, and electronic file is best
If the information needs to be searched, electronic files may be the best way to makesearching possible
If the document needs to be carried from place to place, such as a conference program, andit is a long document, it may be unwieldy to carry in braille and to store for futurereference. Readers might appreciate the option of having a shorter calendar portion inbraille, and then being able to load an electronic file of the full program into a portablenote-taking device so that it can be quickly searched and reviewed
Ideally, forms will be generated so that individuals can complete them independently
Distributing a form as a text file makes working with the form effortless for blind orvisually impaired users in comparison to other alternatives. People can enter theirresponses, print out the document, and submit the form, though retaining formatting isdifficult. Since interactive forms are increasingly offered in HTML on the World WideWeb for everyone, this is certainly another option, assuming that the interactive form hasbeen created according to accessible web page design principles. Offering a form on a webpage for everyone to complete using a specialized format requiring a specific plug-in toallow users to complete the form can present problems. Although the ability to provideaccessible forms is progressing, the completion of automated forms like these still has somelimitations. Today, completing them often requires the installation of a plug-in and acommitment to a particular computer operating system. Also, blind and visually impairedcomputer users need, but may not have, the most up-to-date specialized technologyavailable. If the text in such forms is not generated properly, it can become jumbled anddifficult to interpret even when converted by an accessibility plug-in
QuantityDeciding how many copies of each format to produce will depend, to some extent, uponwhether the work is being done in-house or whether a contract is being established to haveit done. For example, printing material in large print on demand is not difficult. Copyingan accessible file onto a diskette or compact disc and then duplicating that product isincreasingly easy to do and relatively inexpensive. Certainly, presenting a document onlineis one of the easiest ways to make copies freely available
But deciding how many copies to produce in large print, in braille, or on cassette orcompact disc is a matter of guesswork and some trial and error. To see some statisticsconcerning the blind and visually impaired population, be sure to read the section aboveentitled "Statistics Concerning the Blind and Visually Impaired Population."Here are some additional suggestions that may be helpful
One strategy, which may be useful for distributing braille, would be to have a few copiesproduced. Then, keep an electronic copy of the master braille file. An electronic braille fileis basically just like any other computer file, except that it has an unfamiliar three-letterextension, and it looks rather strange if opened in a typical word processor. A contractorcan easily generate additional paper copies from the electronic file upon request. Updatinginformation that changes frequently, such as the text of a menu, is important andappreciated by blind customers
A restaurant might want to have a handful of copies of its menus available in braille. Ahotel could keep several copies of its local area guide and hotel directory on hand in bothlarge print and braille for guests. Then, if either the restaurant or hotel has a larger groupof blind visitors, it is not difficult to provide more copies for them
If you contract to have your alternate format production needs met, the companies withwhich you choose to work can often advise about the quantities needed. Clearly, the adviceyou receive will be especially on target if the chosen contractor has previously produceddocuments with a similar purpose and audience
Assistive TechnologyPeople who are blind or visually impaired use various assistive technologies to enable themto access printed texts. Assistive technologies can make text accessible, but they cannotrender graphics or graphical images in meaningful ways without textual information orrepresentations that web page designers or document producers must provide. Assistive technologies typically magnify print, verbalize text aloud in synthetic speech or from arecording, or give the user access to braille
Those who read large print may be able to read a document with the aid of prescriptionlenses, but others may use handheld magnifiers for reading. Some of those who read largeprint use a closed circuit television (CCTV) at home or in an office. A CCTV is equippedwith a camera that enlarges the print and projects it onto a television-like screen. Thosewho read large print may also have software to enlarge the print displayed on thecomputer's monitor
Braille readers may read braille on paper or they may have access to a device that candisplay refreshable braille. Refreshable braille displays allow the reader to scroll throughthe text in an electronic file. Pins on the display move up and down, as needed, in order togenerate the braille "dots" that form the letters read with the fingers. Refreshable brailledisplays can be found as part of portable note-takers that are small machines that typicallyfunction for blind people like handheld personal data assistants do for sighted people
Refreshable braille displays may also be attached to a desktop computer. Braille on paperis generated by using software to translate the text into braille and then using a brailleprinter, known as an embosser, to produce the paper copies
Audio recordings are generally produced on cassette tape, but compact discs may be usedin some circumstances, particularly as tape production and duplication become moredifficult. Blind people may use commercially available tape recorders or stereos to listen torecorded texts, or they may use specialized half-speed, four-track cassette players whichmany blind people have available. You may wish to use this non-standard format toproduce cassette tapes, especially if the document you are recording is longer than 90minutes. Companies that regularly produce audio tapes for blind people are familiar withthe logistics of providing recordings in this specialized format
Electronic files may be read using a refreshable braille display attached to a computer,using a portable note-taker, or using synthetic speech. Synthetic speech may be built into aportable note-taker, or it may be produced using software and a voice synthesizer installedon a computer. Basically, a blind person who uses synthetic speech is able to hear all of thetextual information that is displayed on a sighted person's screen. Electronic files can bedistributed to blind people on World Wide Web pages, by e-mail, on diskettes, or oncompact discs. Sometimes, producing an accessible electronic document can give the userthe most flexibility since an electronic file can be searched, reviewed, and manipulated
Securing Customers' Personal InformationMany companies do not need to consider customer privacy, but those who do must takethis issue seriously, regardless of the alternate format being produced. Customer privacy isparticularly important when a company is providing items like bills or bank statements
Offering this information in large print or braille, or via online access, are all certainly options. What is most important is that the information be transmitted privately,accurately, and in a timely fashion. Blind people appreciate the opportunity to handlefinancial transactions and maintain written records of such transactions without relying onthe assistance of sighted readers
If you contract to have documents produced in alternate formats, be sure to have yourcontractor sign an agreement to prevent the disclosure of private information. Here aresome specific suggestions about each format choice
Simply enlarging and copying a statement on a copy machine tends to yield unsatisfactoryresults. The print must be large, clear, and dark to enable people with low vision to read it
Methods for producing braille are dependent upon the computer hardware and softwareused to create the document in print. If bank statements, for example, are generated from aspecialized computer system or software, a company may need to have an interfacedeveloped to facilitate the generation of braille using translation software and a brailleembosser. While printing a statement in regular print and then using a scanner to scan itfor production into braille might seem to be an option, scans of documents with columnsand numbers frequently result in a text with errors
Listening to private information read aloud on a recorded medium is the least ideal of allthe format options. This approach allows others, such as those who read the informationaloud, to have too much access to personal information, and tapes are difficult to searchand review
Offering electronic access to private information may be the simplest approach sincecompanies increasingly allow sighted customers to have the same method of access. Thisform of access is the most convenient for those who know how to use computers and note-taking devices. Though a growing number of blind and visually impaired people do haveaccess to a computer and the Internet, providing this alternative may not suffice for everycustomer. When a company chooses to provide access to private information online, it iscritical that a company pay close attention to web accessibility guidelines. Tables andcolumns, for example, must be formatted properly. Customers must be able to enter theirpasswords independently, and they must be able to navigate the site using the keyboard forall tasks. Note that when the World Wide Web Consortium's accessibility guidelines arefollowed, it becomes fairly easy to generate braille and large print documents from theelectronic files used on the web site
Who Should Do the Work?Deciding whether to contract with other companies that can produce alternate formatdocuments or whether to do the work in-house requires some forethought. You mayconclude that some production tasks can be performed in-house, while some of thedocument preparation should be done by companies with particular expertise. In general, the master copy of large print materials and electronic documents can be produced in-house. On the other hand, it may be more convenient and efficient to call upon theexpertise of outside contractors familiar with the intricacies of producing text in Brailleand in audio formats. Consider the following questions: How many copies of each publication will you need? How frequently will you need to produce each document for a given customer? Will you be filling requests for accessible documents on an "as needed" basis? How often will you be revisiting the publication? Will you have a quick turn-around time? Performing the Work In-HouseConsider producing alternate format documents in-house if:The primary audience for your product is blind or visually impaired people;You often need to provide accessible information to visually impaired personnel; orYou frequently produce similarly formatted documents using a word processor
Also consider generating alternate format documents in-house if you have a staff memberor two who:Has strong word processing skills and can understand the concepts necessary to producehigh-quality large printHas specific computer skills and is familiar with writing the code needed to design webpagesHas a clear, pleasant reading voice and is familiar with both the content and purpose of thematerial to be recordedIf you decide to produce some or all of the alternate format documents in-house, considerhaving qualified blind or visually impaired consumers review your work to suggest ways toimprove the quality. It is especially important that a proofreader be hired to offer initialadvice to assist with the smooth production of high-quality braille
Each alternate format section in this guide has basic ideas to keep in mind. Links toadditional references may be found in the appendices
Hiring a ContractorSince accessible documents may only need to be produced upon request, or when the printpublication is revised, we suggest you consider contracting out some parts of the process
As you will see, it is relatively easy to use word processing software to modify a regularprint document and produce acceptable large print. Web masters or desktop publishingstaff who pay careful attention to detail can convert electronically generated text into aformat that a blind or visually impaired person can read
But producing the other alternate formats, such as braille and audio file, requires somespecialized skill and financial outlay. An organization that chooses to record an audioversion of the text or emboss it in Braille will need to purchase and install braille embossingequipment, become familiar with specialized software, need a cassette duplicator, and havesome audio production experience
The American Council of the Blind maintains a number of resource lists that containhelpful general information about blindness and visual impairment, or about companiesthat provide products and services of interest. See the American Council of the Blind'sHelpful Resources page
The American Foundation for the Blind offers a comprehensive database on its web sitethat will guide you to local organizations that can assist with the production of alternateformat documents. See the AFB Directory of Services for Blind and Visually ImpairedPersons in the United States and Canada
The American Printing House for the Blind has compiled a similar database which offersinformation about Accessible Media Producers. See the Accessible Media ProducersDatabase
the National Library Service for the Blind and Physically Handicapped has recentlyrevised its resource publication, Sources of Custom-Produced Books: Braille, AudioRecordings, and Large Print. You can obtain the publication online, or it can be ordered inbraille or print by contacting the Reference Section at the National Library Service for theBlind and Physically Handicapped, The Library of Congress, Washington, DC 20542
All three of these comprehensive resources allow users to search with more or lessflexibility for local and regional organizations. Searches can be limited to organizationsthat perform certain services, such as braille transcription and proofreading, or recordingof documents. Volunteers staff a number of the organizations listed in the resourcesmentioned above, but we encourage you to hire contractors, especially due to the timelimitations under which volunteers may be working. As you would when makingarrangements with any contractor, we urge you to seek recommendations from consumers,use this guide to prepare yourself to ask explicit questions, be able to describe the alternateformat product you expect to receive, and generally make sure that the contractor youselect has had experience providing what you need in a timely fashion
Additional sections that best meet your needs. At any point in the process, you can find helpful references and resource links in the appendices. A discussion of strategies to assist with the marketing of the final product is located in Appendix A. This technical assistance guide has been designed to be consulted on the World Wide Web.